TrustRadius data shows AI engines send 21 times more crawls to active customers and 31 times more to Top Rated products than to their peers, and crawl volume signals which vendors earn citations in buyer research. Recent, detailed, use-case-specific reviews earn those citations, and buyers who arrive from AI answers convert at 5 times the rate of Google organic traffic. Demand gen teams should baseline their citation performance, then direct review and content investment toward recent, detailed reviews and mid-funnel buyer queries.