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HG Insights Acquires Intricately

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HG is pleased to announce the acquisition of Intricately, a global leader of real-time cloud product adoption, usage, and spend data.

This strategic purchase further strengthens HG Insight’s position as a market leader in market intelligence for technology vendors.

Go-To-Market With Precision And Confidence

Key benefits of the acquisition include:

  • Richer combined datasets to operationalize the planning, targeting, and messaging to prospects based on technology adoption and usage
  • Improved precision of workload volumes, estimated spends and the related technologies running on cloud-based infrastructure
  • Expansion of insights into customer-built cloud and self-hosted applications
  • Detailed location insights providing a view into both the location of consumption and/or physical infrastructure to power hyper-focused Go-to-Market strategies
  • Real-time detection of changes to a company’s cloud application and technology strategy
  • Complements HG’s best in market technology insights including install, spend, contracts, intent, and Functional Area Intelligence™


Our commitment to our customers remains our highest priority. As a customer, there is no change to the way you work with either HG Insights or Intricately. With all important business decisions, we will work closely with our customers, partners and employees to make the integration process as smooth as possible.

The integration of Intricately to HG Insights will begin immediately and customers will continue to receive the same high quality of services you have come to expect.

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