5 Ways AI Maturity is Changing How B2B Tech is Sold
Buyer behaviors and expectations have changed. For the B2B sales teams who want to be noticed, not ignored, that means ditching classic outreach methods. Cold calling and generic messaging is out. Leveraging AI maturity data is in. Why? Because AI maturity in B2B sales can improve your advanced technology sales strategy, allowing for targeted identification of […]
How to Use AI-Driven Account Intelligence and Buyer Intent to Shorten Your Sales Cycle
B2B sales cycles continue to grow longer and more complex. Buyers conduct independent research, compare solutions quietly, and only engage when they are confident about their needs. Traditional sales qualification and outreach frameworks often cannot keep up with this modern buying behavior. To accelerate revenue, your go-to-market team needs real-time intelligence that reveals which accounts […]
How to Build an Effective Competitive Takeout Campaign with AI and Data
Because traditional competitive targeting methods rely on manual research and limited visibility, GTM teams risk missed revenue, slower growth, and inefficient allocation of resources. AI-driven competitive intelligence, powered by unified market and account data, enables GTM teams to pinpoint high-propensity competitor accounts, tailor messaging to competitive gaps, and activate campaigns at the optimal moment. By […]
How To Scale ABM Campaigns With AI-Powered Buyer Signals
Account-based marketing promises precision, relevance, and higher conversion, but scaling ABM campaigns remains a persistent challenge for many GTM teams. Static account lists, manual targeting, and delayed signals often limit impact just as programs begin to show momentum. AI-powered buyer signals are changing that equation. By combining buyer intent data, technographics, spend intelligence, and predictive […]
How AI Improves Content Mapping Across The Buyer Journey
Today’s B2B buyers move quickly, research independently, and engage across multiple digital channels before ever speaking to sales. Yet, many GTM teams still rely on static content plans and fixed personas that struggle to keep up with this behavior, resulting in content that feels disconnected from buyer needs, mistimed across the journey, and difficult to […]
The Sales Leader’s Guide to AI-Driven Territory & Account Optimization
Sales territory and account planning have become far more intricate than traditional models were designed to handle. As markets morph, buying signals fragment, and account value shifts in real time, sales leaders can no longer rely on static territory maps or intuition-driven assignments. AI-driven territory and account optimization introduces a data-backed approach that unifies market […]
A New Agentic Go-to-Market Platform for Marketing, Sales, and RevOps
HG Insights is combining deep B2B market, account, spend, and buyer intent data, and customer’s first-party data with AI-powered GTM workflows and solutions. For years, HG Insights has been known for B2B data, collecting billions of market data points about companies, technographics and firmographics, IT spend, competitive intel, sales intel, and more. With it, go-to-market […]
AI-Powered GTM: Our Revenue Growth Agentic Ecosystem and MadKudu Acquisition
I’m thrilled to reveal HG Insights’ agentic AI strategy, which includes a suite of new copilots and agents available today, as well as share what our MadKudu acquisition brings to our Revenue Growth Intelligence (RGI) journey, alongside TrustRadius. This marks a significant leap forward as we empower business leaders to achieve three core imperatives: driving […]
Introducing HG Insights Market Analyzer and Copilot
A New AI-Powered Platform Redefining Go-To-Market Strategy for B2B Tech Leaders We are thrilled to announce the launch of HG Insights Market Analyzer and Copilot, our newest platform built to redefine how B2B technology vendors build, execute, and optimize their go-to-market strategies. Market Analyzer and Copilot is a first-of-its-kind, AI-powered workspace that empowers users to […]
Top 75 AI Sales Tools for Smarter Selling
View HG’s full report on The Next Generation of Sales AI Artificial intelligence (AI) is reshaping nearly every corner of tech. But nowhere is that more apparent than in sales — where emerging AI tools are revolutionizing the sales process. From automating mundane tasks to providing personalized email sequences, these tools help sales professionals streamline […]