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The 2023 Microsoft Azure Ecosystem Report

The Microsoft Azure Ecosystem in 2023

In the hotly-contested cloud market, Microsoft Azure, Amazon AWS, and Google Cloud Platform each have a large share of the market. The “Cloud Wars” continue to add turbulence with competitors vying for market dominance.

Lately, Microsoft has been experiencing an updraught that could be attributed to several factors. Azure is a champion of the little guy, nearly half of Azure’s client base (49%) spends less than $1k per month on the platform. Azure also has a large share of customers who use only Azure — almost 75% — and these customers represent more global regions than any other cloud provider.

Azure has achieved positive year-over-year customer growth across all company sizes: 67% in mid-market, 37% in SMBs, and 114% in enterprise-level clients. Overall, Microsoft’s commercial cloud revenue grew 36% year-over-year, surpassing $19.5 billion in 2021.

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What You’ll Learn in the Microsoft Azure Ecosystem Report

HG Insights’ Global Sensor Network collects data on roughly 282,000 Azure customers and over 1.7 million Microsoft Office customers. We wanted to provide an overview and share some insights about how this revenue is generated, so in this report we’ll cover:

  • What types of businesses deploy Azure?
  • What’s the rate of adoption and how much are they spending?
  • How does Azure compete against Google and Amazon?
  • How influential is Microsoft Azure’s market share?

If your business integrates with or complements Azure, if you resell their products, or if you compete in similar markets we’d like to show you the power of our platform to help accelerate your marketing and sales results.

At HG Insights, we’re excited for you to draw your own conclusions from the 2023 Microsoft Azure Ecosystem report. Here’s to the flourishing cloud ecosystem of today and to the future it will enable for us all.

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About HG Insights

HG Insights, the provider of data-driven insights to 75% of tech companies in the Fortune 100, is your go-to-market Technology Intelligence partner.

We use advanced insights into Technology Intelligence — on IT spend, technographics, cloud usage, intent signals, Functional Area Intelligence, contract details, and AI maturity — to provide global B2B companies with a better way to analyze markets and target prospects. Our customers achieve unprecedented results in their marketing and sales programs thanks to the indexing of billions of unstructured documents each day with insights into product adoption, usage, spend data, and more to build high-resolution maps of activity across an organization’s entire digital infrastructure to power business decisions with precision and confidence.


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