Power Strategic Decisions with Contextual Intelligence and Market Insights
Enable strategy teams to use unified data and AI-driven market, account, and competitive insights for opportunity analysis, strategic objectives, and coordinated GTM execution to drive scalable growth.
Remove Barriers to Strategic Analysis, Planning, and GTM Execution
Challenges
Contending with fragmented data and data silos.
Incomplete and poor market and account data quality.
Varied GTM analysis and plans that lack sufficient, data-driven operational detail.
Slow to uniformly adopt AI agent capabilities.
Disjointed cross-functional execution and objective tracking.
Solutions
Conduct analysis from a unified market, account, and buyer repository that integrates first, and third-party data.
Utilize bottoms-up market insights with deep, AI-enriched firmographic, technographic, and spend details.
Standardize on AI-augmented data and analytics that provide granular, actionable insights for GTM execution.
Deploy a platform that offers an MCP Server and Agent suite for the GTM teams that can be integrated within teams existing workflows and systems.
Leverage predictive modeling to activate data-driven GTM objectives that can be applied across teams for account, campaign, conversion, and pipeline growth.
Essential AI-Driven GTM Insights and Automation for Strategy Teams
Empower strategy and data-analysis teams with comprehensive, in-depth datasets that enable high-precision analytics across GTM use cases from market sizing, ICP design and opportunity segmentation, whitespace analysis, competitive displacement, and account scoring to focus resources and optimize outcomes.
Streamline Precise Market Analysis
Gain extensive, bottom-up market insights built from detailed, account-level insights for TAM/SAM/SOM planning.
Create Well-defined ICPs and Segments
Define accurate Ideal Customer Profiles (ICPs) and segments using deep firmographics, technology usage, and spend insights.
Target Expansion Opportunities
Pinpoint untapped market segments and customers with AI-powered analytics to drive strategic expansion and revenue streams.
Capture Competitor’s Market Share
Analyze competitor segments and installed technologies to pinpoint opportunities, prioritize target accounts, and capture share.
Enrich Datasets for Analytics and Agents
Versatile integration brings comprehensive contextual intelligence to CRMs, CDPs, and data warehouses for analysis and AI use.
How Stratyve Transforms Go-To-Market Strategy
“HG Insights AI capabilities brings in all the data – like having a partner at your side. You don’t need to figure out which filters to apply or how to interpret graphs. Everything is done quickly, efficiently, and accurately. You can move from planning to campaign.”
Vinay Damojipurapu | GTM Partner, Stratyve
How Hyland Software Unlocks Precision in B2B Marketing with HG Insights
“The technographic, competitive, and IT spend insights all feed into our ICP scoring model. This allows us to prioritize accounts effectively for each play and ensure sales and marketing are aligned. With AI, we can react instantly when a potential customer shows intent — acting at the right moment with context.”
Joe Hannun | Sr. Manager, Customer Intelligence, Analytics, Hyland Software
How DXC Technology Uses HG to Build Pipeline
“We use it in our sales processes, including proposal development and to support our pipeline generation. We need to be able to tell that whole story from top to bottom, and HG allows us to drive down into those layers. The dimensions and ability to slice and dice is extremely important for us as we get down into the sales cycle.”
Kevin Downey | Sr. Managing Partner, DXC Technology
Top Strategy Use Cases to Advance Analytics, Identify Opportunity, and Operationalize GTM
Market Sizing
Turn GTM strategy into pipeline growth leveraging AI-driven TAM/SAM/SOM market analysis and ICP design with account-level details to focus marketing and sales resources where opportunity is the greatest.
Learn More →Whitespace Analysis
Surface accounts with revenue potential to drive new business within your existing customer base or by expanding your target market.
Learn More →Competitive Displacement
Identify your competitors' weak spots, reach out to their customers at the best moment in the renewal cycle, and automate your takeout campaigns, all within the tools you already have.
Learn More →Data Enrichment
Enrich your MDM/CRM with the most comprehensive, current, and granular market, account, spend, tech installs and buyer datasets in the market powered with AI-powered insights, sourced from over 20 billion 2nd and 3rd-party datapoints.
Learn More →Account Scoring
Use AI-driven propensity modeling and dynamic scoring across fit, intent, and engagement signals to accelerate targeting, focus seller time on high-likelihood pipeline, increase conversion, and tighten forecasting.
Learn More →Our Customers Are Achieving Measurable Results
Increase in Sales Quota Achievement
Increase in Sales Participation
Increase in Marketing Pipeline
Increase in Revenue from Target Accounts
Increase in Overall Revenue Growth
Rise in Lead-to-Opportunity Conversions