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Tech companies face high stakes to keep pace with buyers’ shifting needs and preferences, leaving no margin for error. To understand what drives purchasing decisions, we analyzed our data to uncover the leading technology products in 22 job roles across seven departments. We’re excited to share our 2024 B2B Buyer Report. From Software Engineers to Marketing Managers, this report dissects which products are most used in each role, giving you unparalleled insights into buyer behavior.
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to build and expand your existing partner network
based on their activity with proprietary and competitive products
and provide them with resources and opportunities to drive success
with previously unknown partners that meet your Ideal Partner Profile
to target them and strengthen your own network
The most efficient way to identify your best-fit partners for activation
HG has been a strategy thought leader in technology intelligence for over a decade, developing solutions enabling global businesses to out-market, out-sell and outgrow their competition.
