The GTM Strategist’s Guide To Segmentation In 2026
GTM leaders in 2026 operate in an increasingly dynamic environment where buyers shift channels, accelerate independent research, and make purchasing decisions based on real-time data signals rather than traditional linear journeys. As buying behavior becomes more complex, legacy segmentation approaches struggle to keep pace. Traditional segmentation models that rely on static categories no longer match […]
How To Scale ABM Campaigns With AI-Powered Buyer Signals
Account-based marketing promises precision, relevance, and higher conversion, but scaling ABM campaigns remains a persistent challenge for many GTM teams. Static account lists, manual targeting, and delayed signals often limit impact just as programs begin to show momentum. AI-powered buyer signals are changing that equation. By combining buyer intent data, technographics, spend intelligence, and predictive […]
Dark Funnel, Bright Signals: How CMOs Are Using AI to See What Buyers Want
Overview In today’s B2B world, buyers prefer to research independently and often make decisions before engaging with sales teams. Understanding this hidden part of the journey, known as the dark funnel, is now essential for marketing leaders. At a recent HG Insights and CMO Huddles panel, “Mapping the Buyer Journey: Navigating the Dark Funnel with […]
Introducing Mentions To Uncover Market Signals You’ve Been Missing
We’re excited to announce that “Mentions” data is now live in HG’s Revenue Growth Intelligence Fabric. This release marks more than just the introduction of a new dataset. It’s a leap forward in surfacing richer, contextual buying signals that help go-to-market teams understand not just who to target, but why and when. What are […]
The Four Pillars of
a Go To Market Plan
(with Examples)
Each year, when the go-to-market planning cycle begins, the crucial question leaders must answer is — where should we place the bets? Do we double down on the virtualization market or focus on expanding into cybersecurity? Which markets should we enter and where should we allocate sales? Even though go-to-market (GTM) strategy isn’t a betting […]
Identify Businesses Ready For Generative AI with HG’s GenAI Navigator
HG Insights has launched GenAI NavigatorTM, a solution that helps customers understand a business’ AI maturity, cloud centricity, and Generative AI interest. Across nearly every industry, generative AI will rapidly and progressively innovate how we work and communicate. Its impact on B2B tech is poised to grow as enterprises continue to discover more applications for […]
G2 Uncovered: 2023 Infrastructure as a Service (IaaS) Providers
Infrastructure as a Service (IaaS) providers deliver cloud-based IT infrastructure on demand, enabling customers to avoid the complications of managing their own cloud servers. Adoption in the IaaS market is growing – HG Insights has identified 2.1 million businesses buying IaaS, with a total value of $150 billion. Forecasts estimate that this number will grow […]
The 2023 Cloud Security Market: Size, Growth & Forecast
The cloud security market is on the rise. Over the past five years, global cloud spending has surged to 68% of Total External IT spend. In 2023, it’s crucial to understand the cloud security market size, growth, and competitive landscape. Driven by an increasing need for data protection and the migration of businesses to cloud […]
How GCP Stacks up to AWS and Azure in 2023
In 2023, the “Cloud Wars” continue to add turbulence to the market as top cloud providers vye for market share. One of the biggest players in the cloud computing industry, Google Cloud Platform (GCP) continues to be the go-to platform for businesses looking to leverage cloud technology to improve their operations. In fact, according to […]
HG Delivers Unmatched View of Small and Midsize Markets
The recent launch of the Small Business Data Set on the HG Platform expands HG’s market-leading coverage and company tracking. The addition of 780K new companies, 7.4M new product installs, and 1.1B new intent signals offers an unprecedented view of small and midsize markets enabling decision-making with precision and confidence. This expansion of the HG […]