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The “Cloud Wars” continue to add turbulence in the market with competitors vying for market share.
In the hotly-contested cloud market, Microsoft Azure, Amazon AWS, and Google Cloud Platform each have a large share.
Over the past five years, Google’s share of the cloud market has nearly doubled — from 6% in 2017 to 11% in 2022. Though still operating at a loss, Google Cloud brought in $7.32 billion in Q4 2022 alone. This represents a 32% year-over-year increase.
GCP’s market share growth is thanks to positive year-over-year customer growth across the startup (17%), mid-market (23%) and enterprise (81%) segments. While GCP is in second place in terms of customer base, the majority of its customers are in smaller spending tiers, so the company comes in a distant third in market share.
What You’ll Learn From This Exclusive Market Report
In this report, we provide insights into the Google Cloud Platform buyer landscape:
- What types of businesses deploy GCP?
- What’s the rate of adoption and how much are businesses spending?
- How does GCP compete against Azure and AWS?
- What’s the impact of cloud market trends on GCP?
About HG Insights
HG Insights gives cloud sales and marketing teams a competitive advantage in finding and acquiring new customers, building advanced scoring models, getting proactive notifications of sales cycles, and spotting churn before it happens.
We use advanced insights into technology intelligence on installations, spend, and contract details to provide B2B companies with a better way to analyze markets and target prospects. Our customers achieve unprecedented results in their marketing and sales programs thanks to the indexing of billions of unstructured documents each day to produce a detailed census of the technologies companies use to run their businesses.
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