
Unified Buyer Intelligence Is Reshaping B2B Marketing and Sales
B2B buying has grown opaque, fragmented, and increasingly unpredictable. Shekar Hariharan, SVP of Marketing, HG Insights, explains how unified buyer intelligence is becoming the new

B2B buying has grown opaque, fragmented, and increasingly unpredictable. Shekar Hariharan, SVP of Marketing, HG Insights, explains how unified buyer intelligence is becoming the new

A new research report from TrustRadius focused on helping B2B companies better understand the tech landscape to match their go-to-market efforts details how workers are

HG Insights is a business-to-business (B2B) technology intelligence company that helps organizations with go-to-market (GTM) strategy, sales, and marketing by delivering deep insights into technology

TrustRadius report confirms that AI tools are now central to B2B buying, with 86% of Gen Z professionals using them daily—and marketers racing to adapt.

In theory, there are a lot of advantages to cloud computing. It can be much simpler and cost efficient for a company to rent AWS

According to an HG Insights report published this year, AWS has a market share of 30% of the global cloud infrastructure market with a customer