HG Customer Voice GEO monitoring

Buyers don’t start on Google anymore. Sixty-three percent of B2B buyers now use AI somewhere in their purchase process, asking ChatGPT, Perplexity, Gemini, and Copilot to recommend software before they ever visit a vendor’s site. And 94% of them fact-check what the AI tells them by clicking through to the sources it cites.

That’s generative engine optimization, or GEO. SEO gets you ranked on a results page. GEO gets you cited inside the answer itself. Until now, vendors had no way to see any of it. You couldn’t tell if ChatGPT was recommending you, naming a competitor instead, or ignoring your category entirely.

We built the GEO Monitoring Dashboard to fix that.

Embedded directly in the TrustRadius vendor portal and included with every Customer Voice subscription, the dashboard gives vendors a live view into how AI engines describe, cite, and rank them against the field.