Product Innovation in a Data-Driven World

With an economic downturn hitting tech, it’s more important than ever to innovate faster than the competition. Product teams may find themselves asking which markets are the most lucrative, and which accounts to prioritize within those target markets. By replicating competitor features and capabilities, product teams can feel confident they are prepared for a successful […]

HG Salesforce Connector: 5 Benefits To Improve Targeting

Actionable insights about customers are the fuel that drive any organization’s revenue engine. The updated HG Insights Salesforce Connector solution proves that “insights are power” in two essential ways:  By providing access to customizable, best-in-class data within a Salesforce organization By enabling users to identify buyers much earlier in the buying process, driving the user’s […]

Introducing The Comprehensive Guide to Go-To-Market

HG Insights Partners with GTM Partners on Comprehensive Guide to Go-To-Market HG Insights has partnered with go-to-market analyst firm GTM Partners, on the first data-driven Comprehensive Guide to Go-To-Market. The guide is the first of its kind and includes data and insights provided by G2. “Whether it’s marketing, sales, customer success, or product, all teams […]

A Beginner’s Guide to ABM and Account Scoring

Alignment challenges between sales and marketing teams have been around for a long time, but there are certain tactics, like ABM, that allow them to come together and work toward a common goal. In many cases, advancements in technology and available data have also enabled these teams to better coordinate their tactical efforts, like account […]