Good news for B2B vendors: incentivized reviews are still allowed under the FTC’s review rule. Since October 21, 2024, 16 CFR Part 465 has set
Two updates are live on HG Customer Voice, powered by TrustRadius this quarter. Each one removes a specific piece of friction: not knowing your incentive
The way buyers research software is changing, fast. A growing share of buyers now start with an AI tool instead of a search bar. They
Most B2B vendors know that AI is changing how buyers find software. Seventy-three percent of vendors report that AI has had a positive impact on
A product manager at a mid-market SaaS company types a question into an AI assistant: “What are the best project management tools for distributed engineering
Sixty-three percent of B2B buyers used AI during their last purchase cycle. They used it to compare vendors, summarize reviews , and shortlist products. Then
Somewhere in the middle of 2026, a B2B buyer opened ChatGPT, asked it to compare three data platforms, got a clean answer in eight seconds,
A B2B data enrichment strategy built on batch uploads and quarterly cleanup cycles can’t support the speed at which modern GTM teams need to operate.