When a buyer asks an AI about your product, what does the AI find?
August 11, 2026
The way buyers research software is changing, fast. A growing share of buyers now start with an AI tool instead of a search bar. They
Grace Wells
Grace Wells is a seasoned marketing strategist with over a decade of experience leading marketing efforts for diverse brands. She is passionate about helping clients achieve their marketing, branding, and ROI goals through thoughtful 360 degree approach to campaign execution. Grace is a tech nerd and loves nothing more than reading up on the latest marketing technology trends. She enjoys advising her clients and customers on which tools will help move the needle for their business.
Authored Blogs
HG Insights launches GEO monitoring dashboard for AI visibility: how to track what AI engines say about your brand
August 5, 2026
Most B2B vendors know that AI is changing how buyers find software. Seventy-three percent of vendors report that AI has had a positive impact on
Why AI Engines Cite Some Vendors and Skip Others
July 21, 2026
A product manager at a mid-market SaaS company types a question into an AI assistant: “What are the best project management tools for distributed engineering
94% of B2B buyers fact-check AI. Here’s what they’re looking for.
July 17, 2026
Sixty-three percent of B2B buyers used AI during their last purchase cycle. They used it to compare vendors, summarize reviews , and shortlist products. Then
Trust More, Verify Everything: What the 2026 B2B Buying Disconnect Report Says About Where Buying Is Actually Heading
July 15, 2026
Somewhere in the middle of 2026, a B2B buyer opened ChatGPT, asked it to compare three data platforms, got a clean answer in eight seconds,
From Signal to Revenue: How to Get the Most Out of HG Insights Data
June 23, 2026
A B2B data enrichment strategy built on batch uploads and quarterly cleanup cycles can’t support the speed at which modern GTM teams need to operate.