Most B2B vendors know that AI is changing how buyers find software. Seventy-three percent of vendors report that AI has had a positive impact on
A product manager at a mid-market SaaS company types a question into an AI assistant: “What are the best project management tools for distributed engineering
Sixty-three percent of B2B buyers used AI during their last purchase cycle. They used it to compare vendors, summarize reviews , and shortlist products. Then
Somewhere in the middle of 2026, a B2B buyer opened ChatGPT, asked it to compare three data platforms, got a clean answer in eight seconds,
A B2B data enrichment strategy built on batch uploads and quarterly cleanup cycles can’t support the speed at which modern GTM teams need to operate.
