Top 10 Technographic Intelligence Tools Every GTM Team Needs
July 2, 2026
A rep who knows which technologies a prospect actually runs walks into the call with context the prospect assumes no outside vendor has. That shift,
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Susan Torrey
Susan Torrey is Head of Brand and Communications at HG Insights. With more than 20 years of experience, she has helped enterprise technology companies turn complex innovation into clear market narratives that build authority and drive growth.
Authored Blogs
Data-Driven Marketing Insights: 10 Ways Enriched Data Transforms Campaign Performance
July 1, 2026
Every B2B marketing team has a data problem they haven’t fully sized yet. The campaigns that should have converted but didn’t. The scoring model that
How to Build a B2B Data Enrichment Strategy That Scales with AI
June 30, 2026
A B2B data enrichment strategy built on batch uploads and quarterly cleanup cycles can’t support the speed at which modern GTM teams need to operate.
Enterprise Account-Based Marketing: The Complete Guide to Strategy, Execution, and Best Practices
June 29, 2026
What is enterprise account-based marketing? Enterprise Account-Based Marketing (ABM) is a go-to-market strategy where sales and marketing concentrate their resources on a carefully selected group
Market Precision as a Competitive Advantage in Crowded B2B Categories
June 26, 2026
In the most competitive B2B categories, the product differences between vendors are often smaller than anyone on either side would like to admit. Features converge,
ABM Tools: The Ultimate Guide to Account-Based Marketing Platforms for 2026
June 25, 2026
The ABM tools market in 2026 looks substantially different from what most teams originally put in place. Account-based marketing platforms have expanded beyond campaign coordination
Using Spend Intelligence to Avoid GTM Missteps
June 24, 2026
There’s a question that rarely gets asked early enough in the GTM planning process, “Can the accounts you’re targeting actually afford to buy what you’re
CRM Data Enrichment: How to Eliminate Bad Data and Improve Win Rates
June 23, 2026
When the data in your CRM is unreliable, the impact goes well beyond administrative headaches. Bad CRM data weakens forecasting, misguides lead routing, and sends