Best Real-Time Market Intelligence Platforms for Enterprise GTM
August 12, 2026
Quarterly market reports used to be enough. They are not anymore. Enterprise GTM teams in 2026 are operating on cycles that move faster than any
Susan Torrey
Susan Torrey is Head of Brand and Communications at HG Insights. With more than 20 years of experience, she has helped enterprise technology companies turn complex innovation into clear market narratives that build authority and drive growth.
Authored Blogs
Best Buyer Intent Data Providers in 2026: a Practical Comparison Guide
August 11, 2026
Choosing the right buyer intent data providers is no longer a question of access. Most mid-market and enterprise revenue teams already have an intent signal
B2B Data Providers in 2026: The Complete Use-Case Guide for Revenue Teams
August 6, 2026
Most B2B data provider comparisons answer the wrong question. They rank platforms by database size or brand recognition, then leave you to figure out whether
How the Best Market Intelligence Platforms Help B2B Teams Outperform Competitors
August 4, 2026
Most B2B teams are not short on data. They are short on the right signals at the right time. Pipelines stall, deals slip to competitors,
How to Build a Data-Driven Go-to-Market Plan: Lessons from Top B2B Companies
July 31, 2026
Most GTM plans look clean in strategy slides. The segments make sense, the pipeline target is clear, and the account list seems large enough to
Top 10 B2B Market Intelligence Tools Ranked by Data Coverage and Accuracy
July 29, 2026
Vendor selection in B2B used to hinge on UI polish and a long feature list. That has shifted. The teams making the smartest decisions in
How to Use Technographic Data to Identify Your Best-Fit Accounts
July 28, 2026
For most GTM teams, account fit starts with the familiar filters: company size, market category, annual revenue, regional coverage. You build the list, hand it
B2B Firmographic Data Providers: How to Evaluate and Choose the Right One
July 27, 2026
Firmographic data sits underneath almost every GTM decision your team makes. It shapes segmentation, scoring, routing, territory planning, ABM audiences, and TAM models, so your
Sales and Marketing Alignment: How Shared Data Intelligence Drives GTM Success
July 24, 2026
Your sales and marketing teams probably agree on the goal: grow pipeline, reach better accounts, move faster, and prove what’s working. Then the data gets
How to Use Technographic Data to Identify Your ABM Target Account List
July 23, 2026
Your ABM target account list can look strong in a spreadsheet and still drain pipeline quality before sales ever makes contact. Revenue, employee count, and