Best Lead Scoring Software for B2B Sales Teams in 2026
August 28, 2026
Lead scoring software ranks inbound leads by fit and intent so sales teams know who to call first. Most B2B organizations already own one: a
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Susan Torrey
Susan Torrey is Head of Brand and Communications at HG Insights. With more than 20 years of experience, she has helped enterprise technology companies turn complex innovation into clear market narratives that build authority and drive growth.
Authored Blogs
What Is an MCP Server? A GTM Leader’s Guide
August 27, 2026
An MCP server is the piece of infrastructure that lets an AI agent reach into a real business system, like a CRM or a spend
Inside HG Insights’ Account Prioritization Methodology: How We Score B2B Accounts
August 26, 2026
Account prioritization only works if the scoring behind it holds up under scrutiny. Most vendors ask revenue teams to trust a score without showing the
Best B2B Data Enrichment Tools for CRM Accuracy: An Independent Benchmark
August 25, 2026
Picking the best B2B data enrichment tools for CRM accuracy means looking past marketing pages and into match rates, because a vendor’s claimed accuracy and
Data Enrichment Tools Compared: 8 Platforms Evaluated for B2B GTM Teams
August 24, 2026
Choosing among today’s data enrichment tools means weighing very different bets: contact database size, technographic depth, scoring transparency, and how flexibly a platform delivers data
Account-Based Marketing Segmentation: How to Use Technographic Data for Precision Targeting
August 14, 2026
Most ABM programs segment on firmographics and stop there. Company size, industry, revenue, region tells you who an account is. Unfortunately, it doesn’t tell you
Best Real-Time Market Intelligence Platforms for Enterprise GTM
August 12, 2026
Quarterly market reports used to be enough. They are not anymore. Enterprise GTM teams in 2026 are operating on cycles that move faster than any
Best Buyer Intent Data Providers in 2026: a Practical Comparison Guide
August 11, 2026
Choosing the right buyer intent data providers is no longer a question of access. Most mid-market and enterprise revenue teams already have an intent signal