B2B Firmographic Data Providers: How to Evaluate and Choose the Right One
Firmographic data sits underneath almost every GTM decision your team makes. It shapes segmentation, scoring, routing, territory planning, ABM audiences, and TAM models, so your evaluation has to go past database size. Pick the wrong provider, and the damage spreads fast. Working with poor company data wastes budget, breaks segments, and hands your reps scoring […]
Sales and Marketing Alignment: How Shared Data Intelligence Drives GTM Success
Your sales and marketing teams probably agree on the goal: grow pipeline, reach better accounts, move faster, and prove what’s working. Then the data gets involved. Marketing sees engagement. Sales sees fit. RevOps sees reporting gaps. And leadership sees a forecast that keeps shifting because every team is working from a different account reality. Sales […]
How to Use Technographic Data to Identify Your ABM Target Account List
Your ABM target account list can look strong in a spreadsheet and still drain pipeline quality before sales ever makes contact. Revenue, employee count, and industry often point your team toward companies that seem attractive at first glance, yet sales teams regularly discover that many of those accounts never progress past the first conversation. Technographic […]
Best Market Intelligence Platforms for B2B Companies in 2026
Market intelligence used to mean static reports and quarterly slide decks. That model is fading fast. B2B teams in 2026 expect intelligence platforms that surface real-time signals, layer firmographic and technographic data, and feed AI-driven workflows across sales, marketing, and strategy. With global IT spending projected to reach $4.96 trillion in 2026, per HG Insights’ […]
How the Best B2B Companies Align Data, Strategy, and GTM Execution
Most B2B companies in 2026 have data. Most have a strategy. Most have execution teams running campaigns, deals, and renewals. What separates the highest-performing companies from the rest is not which of these they have. It is whether all three operate as a single connected system. The companies pulling ahead treat alignment as an operating […]
Account-Based Intelligence: How Market and Install Data Supercharge ABM
An ABM list can appear well-organized on the surface and still overlook the companies showing the strongest signals of genuine purchase intent. Industry, revenue, employee count, and region create a clean spreadsheet, but they don’t reveal what an account runs, where budget is moving, or which buying signals deserve action. Account-based intelligence closes that gap. […]
Bigger Feed, Sharper Targeting: Inside RGI Fabric’s Q2 2026 Updates
RGI Fabric customers can now reach more companies, segment markets with greater precision, and size AI opportunities with more confidence. Six major releases in Q2 2026 made that possible, each one extending a different piece of what the core feed can do: who you can reach, how precisely you can segment a market, how completely […]
Best Technographic Data Platforms for B2B Sales Teams in 2026
The way B2B sales teams use technographic data has shifted hard. What used to be a side-of-desk enrichment field is now a baseline requirement for prospecting, account scoring, and AI-driven workflows. Sales reps in 2026 expect their data tools to surface not just what technologies a company runs, but how deeply, what they spend, when […]
The Hidden Cost of Fragmented Market, Account, & Technology Data
Ask any RevOps leader whether their GTM data is clean and unified, and you’ll likely get a pause before the answer. Not because they don’t know. Because they know exactly how fragmented it is and how much effort it takes to hold the pieces together. Market data lives in one platform. Account records sit in […]
Improving Contact Data Quality: Challenges, Best Practices, & Tools
Your GTM engine runs on contact data. Every routing decision, every outreach sequence, every campaign audience, and every performance report depends on the accuracy and completeness of the contacts in your systems. When that data is right, your teams move with speed and precision. When it’s wrong, the entire motion suffers in ways that are […]