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When Everyone Has AI, Where Does Competitive Advantage Come From?

On October 6, we launched our Contextual Intelligence Platform. Here is why I think this launch matters to you. Every customer I speak with is investing in AI to improve GTM productivity and ultimately exceed their revenue growth plans. The speed of adoption is astonishing. Teams are using AI to research accounts, score opportunities, build […]

AI Agent Infrastructure: The Data Foundation Every GTM Agent Needs

HG Insights graphic: 64% of U.S. companies with 500+ employees have LOW data maturity and 0.2% have HIGH, meaning only 1 in 400 has a data foundation ready for reliable AI agents.

AI agent infrastructure covers orchestration, model and runtime access, tool permissions, security, and observability, but none of that matters if the data foundation underneath is broken. Sales and RevOps teams are moving fast to deploy agents for account research, outbound personalization, and pipeline prioritization, but most of that effort assumes the data underneath is already […]

Agentic GTM Explained: How AI Agents Are Changing Go-to-Market Execution

HG Insights graphic titled "What Agentic GTM Actually Means" showing that 98% of U.S. enterprises have an AI-enabled GTM product, but their average AI-maturity score is 22 out of 100.

Agentic GTM describes a new operating model for revenue teams: AI agents that research accounts, enrich records, prioritize outreach, and trigger next steps without a human queuing up every task. Marketing, sales, and RevOps leaders are evaluating agentic GTM platforms right now, but the term gets used loosely, sometimes for a chatbot, sometimes for a […]