The Punch List Problem: Why Reps Work Leads Wrong
June 23, 2026
Every morning, somewhere in a B2B SaaS company, a sales rep opens Salesforce and sees a list of leads. That list may be sorted by
Nik Koutsoukos
Nik Koutsoukos brings over 25 years of product and marketing executive leadership to his role as VP of Product Marketing at HG Insights. He drives product GTM, customer and partner-marketing, and sales enablement to increase awareness, reach, adoption, and growth.
Prior to HG Insights, Nik held senior positions including VP of Product Marketing at SolarWinds, Chief Marketing Officer at Catchpoint, and VP of Product Marketing at Riverbed Technology, where he helped scale adoption of enterprise performance and observability solutions. Nik brings deep expertise in translating complex technology into compelling market value and partner-aligned growth. He holds a BSEE from Leeds Beckett University.
Authored Blogs
AI Sales Plays for B2B Marketing: How to Turn Signals into Pipeline That Closes
June 22, 2026
A B2B data enrichment strategy built on batch uploads and quarterly cleanup cycles can’t support the speed at which modern GTM teams need to operate.
Build Smart GTM Pipelines With 240M+ Verified Tech Installs Inside RGI Fabric
May 20, 2026
A RevOps leader at a B2B tech company spends a piece of every quarter doing the same thing: rebuilding the target account list. That means
Why GTM Teams are Pairing HG Insights with ZoomInfo
May 7, 2026
GTM teams pair HG Insights with ZoomInfo because the two platforms solve different parts of the same revenue problem. ZoomInfo provides verified contact and company
7 Competitive Displacement Strategies for Saturated SaaS Markets
April 21, 2026
New opportunities are rare in the SaaS market these days. To grow, you must actively displace incumbent vendors instead of waiting for companies to seek
Revenue Growth Intelligence Activated. Target smarter, close faster.
March 23, 2026
Go-to-market (GTM) is entering a structural shift. Everyone’s felt the need for more revenue growth with fewer resources. Sellers need to move faster, while marketers