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Image: When Everyone Has AI, Where Does Competitive Advantage Come From?

October 08, 2026

When Everyone Has AI, Where Does Competitive Advantage Come From?

On October 6, we launched our Contextual Intelligence Platform. Here is why I think this launch matters to you. Every customer I speak with is investing in AI to improve GTM productivity and ultimately exceed...

Image: From Signal to Revenue: How to Get the Most Out of HG Insights Data

From Signal to Revenue: How to Get the Most Out of HG Insights Data

A B2B data enrichment strategy built on batch uploads and quarterly cleanup cycles can't support the speed at which modern GTM teams need to operate. Markets shift between refresh cycles. Buying signals emerge daily. And...

Image: Global IT Spend Forecast 2026: What Enterprise Buyers Are Really Investing In

February 24, 2026

Global IT Spend Forecast 2026: What Enterprise Buyers Are Really Investing In

Global enterprise IT spending is projected to reach $4.96 trillion by 2026, driven by 16.3 million businesses worldwide actively investing in software, services, hardware, and communications, according to HG Insights’ IT Spend Report: The Ultimate...

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Image: How Revenue Leaders Use Market Intelligence to Pressure-Test GTM Plans

How Revenue Leaders Use Market Intelligence to Pressure-Test GTM Plans

Every revenue leader has lived through the same moment. The GTM plan looked airtight in the boardroom. The territories were balanced. The ICP was defined. The pipeline targets were set. And then, two quarters in,...

Image: How To Accelerate Deals With Technographic and Intent Triggers

How To Accelerate Deals With Technographic and Intent Triggers

Deal acceleration stalls when sales teams act on assumptions instead of signals. Reps time outreach based on CRM data and gut feel, not on live indicators of buying activity. HG Insights tracks technology installations across...

Image: When Market Focus Beats Market Expansion in B2B Growth Strategy

When Market Focus Beats Market Expansion in B2B Growth Strategy

Growth has a gravity problem in B2B. When revenue targets go up, the instinct is to go wider: new verticals, new regions, new segments. The logic feels sound. More market coverage should mean more pipeline,...

Image: Why GTM Teams are Pairing HG Insights with ZoomInfo

Why GTM Teams are Pairing HG Insights with ZoomInfo

GTM teams pair HG Insights with ZoomInfo because the two platforms solve different parts of the same revenue problem. ZoomInfo provides verified contact and company data, essentially the whole of B2B prospecting. HG Insights adds...

Image: The Role of Market Intelligence in Capital Allocation Decisions

The Role of Market Intelligence in Capital Allocation Decisions

Capital allocation is supposed to follow opportunity. In theory, the markets that receive the most investment are the ones with the strongest demand, the clearest competitive advantage, and the highest probability of return. In practice,...

Image: Account-Based Marketing: Best Practices for Enterprise Go-To-Market Success

Account-Based Marketing: Best Practices for Enterprise Go-To-Market Success

In B2B industries, traditional marketing approaches are proving less effective as competition increases. Account-Based Marketing (ABM) offers a focused approach by aligning marketing and sales around targeted accounts. By concentrating on specific companies rather than...

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