Glossary

Account-based Marketing Lite

Account-based Marketing Lite (ABM Lite) or “cluster marketing” is used to target similar accounts using strategic ABM one-to-one methods. ABM Lite can be more flexible than traditional strategic one-to-one marketing, as it is more personalized than ABM but has the potential to convert more accounts than one-to-one marketing.

What do we mean by this?
A group of 4-6 friends at Six Flags that all like the same kind of rides.

Synonyms:
cluster marketing
Account-based-Marketing-Lite

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