Glossary

Lead-to-Account Mapping

Lead-to-Account Mapping is the process of documenting the path of a prospect from a lead to an account. Lead-to-Account Mapping is made easy by SaaS companies, but it is possible to perform Lead-to-Account Mapping manually.

What do we mean by this?

Journaling about how you and your coworker have taken your friendship to the next level by attending a yoga class together.

Lead-to-Account Mapping

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