HG Insights recently came together for our annual kickoff event, HG United. Teams from around the world visited sunny Santa Barbara for a discussion about the future of AI, company updates, and to welcome our newest teammates.
Executives also outlined the company roadmap and shared where HG is headed in 2025, as we bring new products and data capabilities to our customers.
Setting The Stage For a Transformative 2025
Across the many speakers and sessions, one thing was clear: HG Insights has a bold vision to revolutionize how companies leverage technology intelligence for revenue growth. At the heart of this evolution is the company’s innovative Revenue Growth Intelligence, complemented by AI-powered agents designed to deliver unprecedented value to customers.
An integral part of the strategy is HG’s Revenue Growth Intelligence Fabric, a unified data ecosystem that integrates technology installs, IT spending, partner intelligence, intent, and the breadth of our data from first-party, second-party, and third-party data sources into a single, cohesive dataset. This comprehensive approach aims to provide customers with a single source of truth for their go-to-market intelligence needs.
Throughout 2025, HG Insights plans to roll out several key initiatives in quarterly phases.
The first quarter will see the launch of our Account Research AI Agent, along with expanded company coverage and a new pricing model. By mid-year, enhanced Market Analyzer capabilities with new dashboard features and improved intelligence automation will be introduced to the platform. The third quarter will mark the official launch of a new pricing structure. And the year will culminate with the introduction of a fully automated Revenue Growth Intelligence Ecosystem.
Innovating in AI
A significant focus for 2025 is the evolution of HG’s AI capabilities. The company is developing specialized AI-powered co-pilots and agents for various use cases, including market analysis, account planning, and GTM optimization. These AI-powered assistants will help users navigate complex data sets and extract actionable insights more efficiently than ever before.
HG is also addressing the changing dynamics of the market head-on. With budget pressures increasing and AI becoming a central focus for many organizations, HG is positioning itself to be more than just a data provider. This strategy includes becoming an integral part of their customers’ strategic decision-making processes, particularly focusing on CIO/CDO buyer personas who are increasingly influential in technology purchasing decisions.
New Pricing & Packaging
To support this ambitious vision, HG is implementing a new pricing and packaging structure designed to scale with customer needs. The model will be consumption-based, allowing customers to pay as they grow while removing traditional bottlenecks in data consumption. This approach is paired with a strong focus on product-led growth, enabling self-serve trials and activation to broaden their market reach.
The company’s commitment to improvement extends to its data coverage and accuracy, with plans to expand to over 9 million companies in its database and enhance data curation processes through automation. This expansion is coupled with investments in AI-driven insights and new signal sources to provide even more comprehensive technology intelligence.
Revolutionizing Revenue Growth Intelligence
As we look ahead to 2025, HG Insights is clearly positioning itself at the forefront of the revenue intelligence market, combining advanced AI capabilities with comprehensive data coverage and flexible consumption models. The strategic focus on making our data more accessible, actionable, and highly valuable promises to help organizations make more informed technology investment decisions in an increasingly complex market landscape.
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