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INTELLIGENCE FOR GTM ALIGNMENT

Break Silos and Drive Unified Execution

Align your GTM teams around a crystal-clear path to growth and laser-focus efforts on high-impact opportunities.

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Align Your GTM Strategy Across Teams

Our Revenue Growth Intelligence is the singular solution to drive bottom-up strategic planning that aligns the executives on a market plan and the execution team on actionable account insights for go-to-market.

Precise Account Targeting

Define a data-driven ICP and unleash marketing and sales on the most valuable prospects.

Surface
Whitespace

Identify untapped market segments and analyze gaps to focus GTM efforts on high-potential areas for expansion.

Account and Opportunity Scoring

Prioritize high-value opportunities based on granular insights, enabling sales and marketing teams to reduce wasted effort.

MDM
Enrichment

Enhance account profiles with detailed intelligence, ensuring accurate, up-to-date information for better execution across teams.

In-Depth Account Research

Give GTM teams a comprehensive view of target accounts, enabling more personalized and effective outreach.

Customer Story

How HG Insights Empowers Informatica’s Sales and Marketing

Informatica is a software company that specializes in enterprise cloud data management and data integration.

In this video, Gigi Gazelle Urquico, Senior Director, Revenue Enablement, explains how HG Insights empowers Informatica with their account segmentation, prioritization, and targeting to identify sales and marketing opportunities.

“Enriching our accounts with intelligence from HG insights has been a great way to filter out what’s important and where to focus our sales team’s efforts. It also helps us choose the right partners to work with and guide the conversations we should be having to be successful.”

Gigi Gazelle Urquico | Senior Director, Revenue Enablement, Informatica

Set Your North Star with Data-Driven Insights

Revenue Growth Intelligence has all the third-party data elements you need to align your teams around a precise ICP and target opportunities that drive results. Granular market and account level insights ensure seamless execution and a unified strategy across your entire organization.

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Use Cases

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  • Build dynamic Ideal Customer Profiles (ICPs) and score accounts within minutes to prioritize high-value opportunities. Align sales and marketing around a north star defined by technology profile, adoption, spend, and usage.
  • Focus on accounts with the highest propensity to buy and greatest revenue potential. Avoid wasting resources on incompatible or low-budget prospects, while refining your ICP for a more nuanced view of target customers.
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  • Discover untapped or underserved segments and markets where your product can expand or where your competitors aren’t present. 
  • Analyze customer data, competitor strategies, and market trends to uncover opportunities for growth and innovation, all on one platform.
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  • Precise Scoring models draw from the breadth and depth of our Revenue Growth Intelligence Fabric, including data points like tech spend, product installs, product intensity, and cloud usage.
  • Use built-in weighting and context to calculate scoring and know exactly why accounts receive certain scores. Export or connect to a CRM and surface intelligence to other GTM teams when required.
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  • The simple integration of our Revenue Growth Intelligence Fabric serves as a central resource of third-party data. Learn more about what is included in the Revenue Growth Intelligence Fabric here.
  • Automated data enrichment means teams can access the freshest data for your markets, either from the Revenue Growth Intelligence Fabric itself, or via the Revenue Growth Intelligence Platform.

Take a Tour of the Revenue Growth Intelligence Platform

Ready to see how HG can help you build GTM alignment?

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HG is the pioneer in Revenue Growth Intelligence. With over a decade of experience in developing granular intelligence on technology adoption and spend, we’ve become the trusted partner of the Fortune Tech industry.

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