INTELLIGENCE FOR MARKET ANALYSIS

Strategic Market Planning Made Simple

We make it easy to conduct bottom-up market planning then to seamlessly extract actionable accounts and territories for your sales team.

Size Your Market, Spot Whitespace, Accelerate Growth

The Revenue Growth Intelligence Platform makes it easy to conduct TAM/SAM/SOM, whitespace and competitive analysis so you can make data-driven decisions on where to take your company next.

Simplify Market Sizing
Exercises

Access bottom-up market views built from detailed, account-level insights for TAM/SAM/SOM planning.

Modernize
 Your ICP

Create dynamic, pinpoint-accurate ideal customer profiles (ICPs) to target the right accounts at the right time.

Displace
 Competitors

See exactly where you stand with competitors and leverage our insights to run aggressive takeout campaigns.

Know Your
 Whitespace

Expand into new markets, or close gaps in existing ones, guided by GTM intelligence that illuminates your untapped potential.

Customer Story

How HiBob Uses HG To Improve Their Entire GTM

We make it easy to conduct bottom-up market planning, with a seamless transition to extract actionable accounts and territories for your sales team.

“The quantity and quality of the HG Insights data was viewed as more comprehensive and more reliable.”

Will Vasquez | Director, Account-Based GTM Strategies, HiBob, Inc.

Market Analysis Powered by our
Revenue Growth Intelligence Platform

Option for an interactive element, like a data visualization tool.

Use Cases

TAM/SAM/SOM Quantification

Precise scoring models draw from the breadth and depth of our Data Fabric, including data points like tech spend, product installs, product intensity, and cloud usage.
Use built-in weighting and context to calculate scoring and know exactly why accounts receive certain scores. Export or connect to a CRM and surface intelligence to other GTM teams when required.

Whitespace Analysis

Discover untapped or underserved segments and markets where your product can expand or where your competitors aren’t present.

Analyze customer data, competitor strategies, and market trends to uncover opportunities for growth and innovation, all on one platform.

Competitive Analysis

Enrich your leads with competitive insights to easily build segments for targeted campaigns.
Determine who your competitors are with customized market sizing and install-based reporting – without having to wait for prescriptive industry reports.

ICP Design

Build dynamic Ideal Customer Profiles (ICPs) and score accounts within minutes to prioritize high-value opportunities. Align sales and marketing around a north star defined by technology profile, adoption, spend, and usage.

Focus on accounts with the highest propensity to buy and greatest revenue potential. Avoid wasting resources on incompatible or low-budget prospects, while refining your ICP for a more nuanced view of target customers.

Account & Opportunity Scoring

Precise Scoring models draw from the breadth and depth of our Data Fabric, including data points like tech spend, product installs, product intensity, and cloud usage.

Use built-in weighting and context to calculate scoring and know exactly why accounts receive certain scores. Export or connect to a CRM and surface intelligence to other GTM teams when required.

Account Segmentation

Confidently focus resources on segments with the greatest revenue potential and deprioritize incompatible accounts, saving valuable time and budget.
Strategize tailored engagements by grouping accounts with similar needs, challenges, and adoption readiness, and knowing how and when to speak to them.

Capitalize On Your Market Potential

HG Insights delivers the intelligence to accurately gauge the size and potential of any market. With actionable data, teams can confidently assess market opportunities, allocate resources effectively, and make smarter decisions on product development, pricing, and GTM strategies.

“Technology Intelligence from HG Insights is a game changer for us. It helps us grow our business by finding new markets for our products. It also enables us to prioritize our outreach on the best accounts, which has helped us more than quadruple our conversion rates.”

Director of Business Intelligence, Citrix