Briefs & Guides Archives

ICP Methodologies for the Modern Market

December 9, 2024

Winning markets starts with your Ideal Customer Profile (ICP). Learn how to build a laser-focused ICP and pinpoint your perfect-fit accounts in our comprehensive guide.

The Definitive Guide to
Account Scoring

September 25, 2024

The Definitive Guide To Account Scoring:Frameworks, Tactics, and Tools Written by Spencer Hardey, Presented by HG Insights® Read Now CHAPTER 1 Account Scoring: GTM’S Not-So

HubSpot Connector
Solution Brief

July 18, 2024

Get the HubSpot Connector Solution Brief Bring relevant and timely insights into your HubSpot CRM HubSpot is one of the leading CRM platforms for marketing,

HG Insights Data Quality & Methodology

May 21, 2024

Drive actionable insights with best-in-class Technology Intelligence In a hyper-competitive market, HG’s Technology Intelligence offers some of the most compelling insights into prospective customers’ technology

Competitive Marketing Intelligence: A Complete Guide

March 12, 2024

What is competitive marketing intelligence? Competitive intelligence has long been used by sales and marketing teams to build the ‘big picture’ of competitors’ offerings, customer