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Ignite Pipeline Growth and Brand Influence

B2B Buyer Intelligence

Capitalize on layered intent insights to effectively
identify in-market buyers, prioritize accounts, and
drive pipeline growth through targeted engagement.

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Strengthen Your Market Presence and Your Funnel Conversion

Harness the power of third-party validated user reviews, industry-leading buyer intent data, and in-market lead
generation to drive market credibility, higher campaign performance, and faster revenue outcomes.

Customer Review Generation

Review campaign management and advocacy tools, including reference management.

Premium Custom
Content

Third-party validated market reports derived from review content to support your GTM.

Customer Quote Syndication

Boost SEO by syndicating top customer quotes to your site using the easy-to-install TrustQuotes for Web widget.

Bottom-Funnel
Intent Data

Use intent signals like pricing views and competitor comparisons to speed up sales cycles and boost win rates.

Intent-Driven
Leads

Turn potential buyers on
TrustRadius into ICP-qualified, opted-in, and ready-to-talk prospects with our Intent-Driven Leads program. 

No One Wants More Intent-based Signals and Costs.
Leverage Layered Intent Insights with Full Context.

By combining active buyer behavior from TrustRadius with account intent and intelligence from HG Insights, B2B technology leaders gain the necessary context to target the right buyer at the right time in the right accounts.

  • Problem Aware – capture buyers searching for answers to challenges
  • Solution Aware – capture buyers comparing solutions in a category
  • Product Aware – capture buyers pinpointing a specific solution
  • Account Aware – deep technographic intelligence including adoption, intensity,
    maturity, competition, as well as locations and buying centers
  • ICP Aware – precise, granular customer profiles and market segments

Obtain high-propensity intent signals and intent-based leads with rich context.

Use Cases

In-Market Lead Generation

  • Infuse high-quality, ICP-qualified, opted-in leads into your demand gen program.
  • Augment outbound campaigns and account-based marketing programs.
  • Uncover and engage bottom-funnel buyers actively researching you and your competitors.
  • Increase funnel conversion rates and account penetration while reducing cost-per-SQL.
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Customer-Verified Content

  • Build a compelling, award-worthy brand story powered by authentic, high-quality customer reviews.
  • Streamline customer review and reference management.
  • Maximize the impact of your reviews with a tailored market report that amplifies customer voice across teams and channels.
  • Boost SEO performance and lead conversion by highlighting real customer experiences.
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Downstream Buyer Intent Data

  • Target with precision using detailed, downstream intent data for more effective buyer engagement.
  • Drive higher ROI with actionable insights that fuel personalized, high-converting outreach.
  • Enhance account scoring and account-based marketing performance.
  • Accelerate deal cycles and drive revenue with actionable downstream intent data.
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Purpose Built for Strategic GTM Roles

Marketing

Marketing

Accelerate deal cycles and grow brand trust with the 3rd-party verified voice of the customer content and buyer intent data across channels.

Customer Marketing

Customer Marketing

Tap into your satisfied customers to grow brand awareness, trust, and preference with custom user reviews that drive business outcomes.

Demand Gen and ABM

Demand Gen and ABM

Generate demand and leads from
in-market buyers actively researching your product and your competitors’ on TrustRadius with bottom-of-funnel intent data.

Sales and BDRs

Sales and BDRs

Gain insight into deal intelligence with buyer intent data enriching contact and account scores within your CRM or sales tools.

Solutions that Accelerate Brand Influence and Revenue Growth

Customer Voice

  • Build brand awareness and preference with review sourcing, review campaigns, and content.
  • Arm your sales team with valuable customer proof and easy access to review quotes.
  • Boost campaign results, website traffic, and lead conversions.
  • Gain competitive insights and further differentiate offerings.
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Intent-Driven Leads

  • Identify buyer accounts that are researching your product listing and your competitors, filtered to match your ICP.
  • Engage and convert buyers with market reports and customer stories derived from your review content.
  • Receive opted-in, verified buyers delivered to your system of choice for sales and marketing follow-up.
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Buyer Intelligence

  • Engage buyers who are researching your product, your competitors’ products, and your technology category.
  • Identify and win deals you were previously missing.
  • Proactively mitigate customers at risk of churning.
  • Activate buyers within your CRM or ABM platform.
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Ready To See How AI Assistance Can Empower You To Identify Market Opportunities?

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Looking for More?

Playbook: Driving Revenue with TrustRadius

Real advice and tactical tips for growth-minded sale and marketing teams

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Guide: Generate Demand with Customer Reviews

How to use customer reviews and downstream intent data to reach, target, and convert in-market buyers

Read More

Building Buyer Trust: Review Quality Report 2025

Third annual report on reviews and review moderation

Read More

TrustRadius Resources
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