Buyer intent for demand gen leads and customer-verified content

Ignite Pipeline Growth and Brand Influence

B2B Buyer Intelligence

Capitalize on layered intent insights to effectively
identify in-market buyers, prioritize accounts, and
drive pipeline growth through targeted engagement.

Strengthen Market Presence and Funnel Conversion

Harness the power of third-party validated user reviews, industry-leading buyer intent data, and in-market lead
generation to drive market credibility, higher campaign performance, and faster revenue outcomes.

Customer Review Generation

Review campaign management and advocacy tools, including reference management.

Premium Custom
Content

Third-party validated market reports derived from review content to support your GTM.

Customer Quote Syndication

Boost SEO by syndicating top customer quotes to your site using the easy-to-install TrustQuotes for Web widget.

Bottom-Funnel
Intent Data

Use intent signals like pricing views and competitor comparisons to speed up sales cycles and boost win rates.

Intent-Driven
Leads

Turn potential buyers on
TrustRadius into ICP-qualified, opted-in, and ready-to-talk prospects with our Intent-Driven Leads program.

No One Wants More Intent-Based Signals and Costs —
Leverage Layered Intent Insights with Full Context

By combining active buyer behavior from TrustRadius with account intent and intelligence from HG Insights, B2B technology leaders gain the necessary context to target the right buyer at the right time in the right account.

Problem Aware – capture buyers searching for answers to challenges
Solution Aware – capture buyers comparing solutions in a category
Product Aware – capture buyers pinpointing a specific solution
Account Aware – deep technographic intelligence including adoption, intensity,
maturity and competition, as well as locations and buying centers
ICP Aware – precise, granular customer profiles and market segments

Obtain high-propensity intent signals and intent-based leads with rich context.

Use Cases

In-Market Lead Generation

Infuse high-quality, ICP-qualified, opted-in leads into your demand gen program.
Augment outbound campaigns and account-based marketing programs.
Uncover and engage bottom-funnel buyers actively researching you and your competitors.
Increase funnel conversion rates and account penetration while reducing cost-per-SQL.

Customer-Verified Content

Build a compelling, award-worthy brand story powered by authentic, high-quality customer reviews.
Streamline customer review and reference management.
Maximize the impact of your reviews with a tailored market report that amplifies customer voice across teams and channels.
Boost SEO performance and lead conversion by highlighting real customer experiences.

Downstream Buyer Intent Data

Target with precision using detailed, downstream intent data for more effective buyer engagement.
Drive higher ROI with actionable insights that fuel personalized, high-converting outreach.
Enhance account scoring and account-based marketing performance.
Accelerate deal cycles and drive revenue with actionable bottom-funnel intent insights.

Purpose-Built for Strategic GTM Roles

Marketing

Accelerate deal cycles and grow brand trust with the third-party verified voice of the customer content and buyer intent data across channels.

Customer Marketing

Tap into your satisfied customers to grow brand awareness, trust, and preference with custom user reviews that drive business outcomes.

Demand Gen and ABM

Generate demand and leads from
in-market buyers actively researching your product and your competitors’ on TrustRadius with bottom-of-funnel intent data.

Sales and BDRs

Gain insight into deal intelligence with buyer intent data enriching contact and account scores within your CRM or sales tools.

Solutions That Accelerate Brand Influence and Revenue Growth

Customer Voice

Build brand awareness and preference with review sourcing, review campaigns, and content.
Arm your sales team with valuable customer proof and easy access to review quotes.
Boost campaign results, website traffic, and lead conversions.
Gain competitive insights and further differentiate offerings.

Intent-Driven Leads

Identify buyer accounts that are researching your product listing and your competitors, filtered to match your ICP.
Engage and convert buyers with market reports and customer stories derived from your review content.
Receive opted-in, verified buyers delivered to your system of choice for sales and marketing follow-up.

Buyer Intelligence

Engage buyers who are researching your product, your competitors’ products, and your technology category.
Identify and win deals you were previously missing.
Proactively mitigate customers at risk of churning.
Activate buyers within your CRM or ABM platform.

TrustRadius Drives Demonstrable Results

“With the help of TrustRadius for vendors, we are now receiving tons of useful, truly original information, which comes directly from our customers. This helps us grow in the right direction.”

Darina P. | Senior Copywiter, airSlate

“Instead of having our sales development representative calling upon ice-cold prospects, we factored in the intent data provide boy TrustRadius. This resulted in tripling the volume of set first time meetings with prospective customers.”

Nolan C. | ABM Manager, PrismaHR

“The TrustQuotes Library is a game changer for us. Being able to customize the tags that we need for our business makes it easy for me to search for specific quotes.”

Alexander M. | Senior Manager, Demand Gen., Watchguard

“We salvaged three renewals by contacting customers who were ready to churn and helping them to resolve their issues.”

Mike W. | Director, Druva

Ready to See How You Can Accelerate Customer Advocacy, Demand, and Funnel Conversion?

Looking for More?

Playbook: Driving Revenue with TrustRadius

Real advice and tactical tips for growth-minded sales and marketing teams.

Guide: Generate Demand with Customer Reviews

Use customer reviews and downstream intent data to reach, target, and convert in-market buyers.

Building Buyer Trust: Review Quality Report 2025

Third-annual report on reviews and review moderation.

BUYER INTELLIGENCE

MARKET ANALYZER and COPILOT

B2B Buyer Intelligence

Strengthen Market Presence and Funnel Conversion

Customer Review Generation

Premium Custom Content

Customer Quote Syndication

Bottom-Funnel Intent Data

Intent-Driven Leads

No One Wants More Intent-Based Signals and Costs — Leverage Layered Intent Insights with Full Context

Use Cases

In-Market Lead Generation

Customer-Verified Content

Downstream Buyer Intent Data

Purpose-Built for Strategic GTM Roles

Marketing

Marketing

Customer Marketing

Customer Marketing

Demand Gen and ABM

Demand Gen and ABM

Sales and BDRs

Sales and BDRs

Solutions That Accelerate Brand Influence and Revenue Growth

Customer Voice

Intent-Driven Leads

Buyer Intelligence

TrustRadius Drives Demonstrable Results

Ready to See How You Can Accelerate Customer Advocacy, Demand, and Funnel Conversion?

Looking for More?

MARKET ANALYZER
and COPILOT

Premium Custom
Content

Bottom-Funnel
Intent Data

Intent-Driven
Leads

No One Wants More Intent-Based Signals and Costs —
Leverage Layered Intent Insights with Full Context