REVENUE GROWTH IINTELLIGENCE FOR MARKETING

Focus Your Targeting, Amplify Your Results

Launch personalized account-based campaigns that improve conversion rates with our granular account-level insights.

The Account-Level Detail
You’ve Been Craving

We empower marketers with granular, multi-dimensional company data and user-friendly tools that help you define precise Ideal Customer Profiles (ICPs) and execute laser-focused ABM campaigns. Resulting in improved conversation rates, sky-high engagement, and quality pipeline.

Granular Account Insights

Create dynamic, precise ideal customer profiles (ICPs) to target high-value accounts with relevant messaging.

Targeted Audience Building

Unleash your team’s creativity in account-based campaigns by creating audiences using specific and unique datapoints like contract data, IT spend, and contextual intent.

Displace Competitors

Execute competitive displacement campaigns targeting existing leads, or new ones as they join.

Know Your Whitespace

Seamlessly map your whitespace to your advertising platform to initiate campaigns.

CUSTOMER STORY

Commercetools
From Data Gap to
Data-Driven Success

“Prior to having HG’s data, we had to look for accounts from different sources for every ABM campaign. Now we can pull a list of target accounts beforehand, driving efficiency and creating a larger audience for our marketing”

Invest Your Marketing Budget in
Accounts Ready to Buy

Our Revenue Growth Intelligence Platform contains all the foundational and hyper-targeted datapoints you need to drive success in your marketing efforts. Stop wasting budget on accounts that aren’t a good fit for your product, and confidently target high-value, perfect-fit accounts with firmographics, technology installations, IT spending and contact data — all within one cohesive dataset.

Increase in Marketing Pipeline

0 %

Rise in Lead-to-Opportunity Conversions

0 x

Increase in Revenue from Target Accounts

0 %

Use Cases

ICP Design

Build dynamic Ideal Customer Profiles (ICPs) and score accounts within minutes to prioritize high-value opportunities. Align sales and marketing around a north star defined by technology profile, adoption, spend, and usage.

Focus on accounts with the highest propensity to buy and greatest revenue potential. Avoid wasting resources on incompatible or low-budget prospects, while refining your ICP for a more nuanced view of target customers.

Whitespace Analysis

Discover untapped or underserved segments and markets where your product can expand or where your competitors aren’t present.

Analyze customer data, competitor strategies, and market trends to uncover opportunities for growth and innovation, all on one platform.

Account & Opportunity Scoring

Precise Scoring models draw from the breadth and depth of our Data Fabric, including data points like tech spend, product installs, product intensity, and cloud usage.

Use built-in weighting and context to calculate scoring and know exactly why accounts receive certain scores. Export or connect to a CRM and surface intelligence to other GTM teams when required.

Competitive Analysis

Enrich your leads with competitive insights to easily build segments for targeted campaigns.
Determine who your competitors are with customized market sizing and install-based reporting – without having to wait for prescriptive industry reports.

MDM/CRM Data Enrichment

Confidently focus resources on segments with the greatest revenue potential and deprioritize incompatible accounts, saving valuable time and budget.
Strategize tailored engagements by grouping accounts with similar needs, challenges, and adoption readiness, and knowing how and when to speak to them.