REVENUE GROWTH INTELLIGENCE

Grow Your Business with Data-Driven Precision

Pinpoint the markets and accounts with the greatest sales propensity to make smarter decisions on where to invest resources.

GTM Strategy and Execution Starts Here

From go-to-market strategic planning to empowering effective execution, gain the end-to-end intelligence required to drive top-line revenue growth.

Market
Analysis

Precisely quantify your TAM, SAM, SOM with granular, account-level data to identify high-potential segments and align resources.

Uncover
Whitespace

Identify untapped opportunities and underserved segments to expand into new revenue streams and close existing market gaps.

Outpace
Competitors

Gain intelligence on competitor activity and market positioning to refine GTM strategies, activate displacement campaigns, and capture market share.

Prioritize
Opportunities

Leverage account and opportunity scoring to focus on the highest-value prospects, reducing waste and accelerating deal cycles.

Optimize
Territories

Strategically plan and balance territories to ensure equitable resource allocation and maximize productivity across sales teams.

CUSTOMER STORY

NetApp Depends on
HG Insights Data

How NetApp uses HG Insights’ contract, install, and spend data, account intelligence, and award-winning customer support to win their markets

“We have found a wealth of use cases—whether we’re looking at spend, install, or contract data—and are super excited about all the new tools coming out.”

Superior GTM Data to Achieve Your Full Business Potential

Our Revenue Growth Intelligence helps you gain a clear view of your market to uncover potential revenue, and focus on high-value opportunities. With granular market and account-level insights — powered by unparalleled in-depth technographics and firmographics — you can execute a unified strategy across your organization, ensuring every effort contributes to growth.

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Use Cases

TAM/SAM/SOM Quantification

Precise scoring models draw from the breadth and depth of our Data Fabric, including data points like tech spend, product installs, product intensity, and cloud usage.
Use built-in weighting and context to calculate scoring and know exactly why accounts receive certain scores. Export or connect to a CRM and surface intelligence to other GTM teams when required.

Whitespace Analysis

Discover untapped or underserved segments and markets where your product can expand or where your competitors aren’t present.

Analyze customer data, competitor strategies, and market trends to uncover opportunities for growth and innovation, all on one platform.

Competitive Analysis

Enrich your leads with competitive insights to easily build segments for targeted campaigns.
Determine who your competitors are with customized market sizing and install-based reporting – without having to wait for prescriptive industry reports.

Territory Planning and Optimization

Simplify the territory planning process using granular account insights. Reassure reps that your plans are objective and quantifiable.
Our in-market signals go beyond simple company size or intent. Drill down to tech stack, spending, and cloud usage to give your territory strategy a competitive edge.

Account & Opportunity Scoring

Reduce wasteful spending by focusing only on accounts scored to meet your ideal customer profile.
Precise Scoring models draw from the breadth and depth of our Data Fabric, including data points like tech spend, product installs, product intensity, and cloud usage.
Use built-in weighting and context to calculate scoring and know exactly why accounts receive certain scores. Export or connect to a CRM and surface intelligence to other GTM teams when required.