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B2B Buyer Report: Top Technologies by Job Role in 2024

Tech companies face high stakes to keep pace with buyers’ shifting needs and preferences, leaving no margin for error. To understand what drives purchasing decisions, we analyzed our data to uncover the leading technology products in 22 job roles across seven departments. We’re excited to share our 2024 B2B Buyer Report. From Software Engineers to Marketing Managers, this report dissects which products are most used in each role, giving you unparalleled insights into buyer behavior. 

The Google Cloud Platform Ecosystem in 2024

Google Cloud reached $33.1 billion in revenue in 2023, gaining ground in the “Cloud Wars” with Amazon and Microsoft. Discover insights into the types of businesses deploying GCP, the rate of adoption, how much businesses are spending, and more in our latest report.

The Microsoft Azure Ecosystem in 2024

As more businesses migrate to the cloud, Microsoft Azure is locked in a heated competition with Amazon Web Services (AWS) and Google Cloud Platform (GCP) to capture market share. HG Insights collects data on nearly 350,000 businesses using Azure cloud computing solutions. In 2023, Microsoft’s Intelligent Cloud revenue grew to $96.2 billion — a 17.7% year-over-year increase from 2022. We wanted to provide an overview and share some insights into how this revenue is generated.

The AWS Ecosystem In 2024

In this report, we provide a detailed overview of the Amazon Web Services (AWS) buyer landscape. HG Insights collects data on the 2.38 million businesses using AWS cloud computing solutions. In 2022, AWS hit $80.1 billion in revenue — a 29% increase from 2021. We wanted to take a deeper dive into the entire digital ecosystem of the market’s biggest cloud provider to see how this revenue is generated.

Software Spend Report: SMB and Mid-Market Trends in 2024

HG Insights has identified 2.5 million SMB and Mid-Market businesses buying software, fueling $780.5 billion in revenue in 2024. Discover insights into the SMB software market size, spend across key industries, and the top vendors and products. Read our latest market report today.

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