HG Insights Partners with GTM Partners on Comprehensive Guide to Go-To-Market HG Insights has partnered with go-to-market analyst firm GTM Partners, on the first data-driven
Account-based marketing, or ABM, is becoming more popular as marketing and sales try to bridge the gap between their teams and boost ROI. According to
Alignment challenges between sales and marketing teams have been around for a long time, but there are certain tactics, like ABM, that allow them to
Calculating your Total Addressable Market, or TAM, is a crucial step in the GTM journey for a multitude of reasons. While the primary purpose is
When you’re building a Go-To-Market (GTM) strategy, the only way to properly identify your Ideal Customer Profile (ICP) and increase revenue opportunities is to nail
HG Insights acquires Intricately, a global leader of real-time cloud product adoption, usage, and spend data, adding to HG’s market-leading optimization of the world’s top
HG is the pioneer in Revenue Growth Intelligence. With over a decade of experience in developing granular intelligence on technology adoption and spend, we’ve become the trusted partner of the Fortune Tech industry.
