How to Calculate Your TAM and Make it Actionable

How to Calculate Your TAM and Make it Actionable

Your total addressable market (TAM) represents the total available opportunity for your product or service. Although the definition for TAM may sound simple, defining it correctly has tremendous implications for managing and growing your business. Get it right and you can: Create equitable and more profitable sales territoriesAlign the efforts of your sales and marketing

Increase Opportunity By Improving Your TAM

Being more aware of your Total Addressable Market (TAM) is critical for creating successful marketing campaigns and more opportunity to increase revenue. For ABM marketers, your target audience is a particular portion of your accounts that fulfill a specific ideal customer profile. Calculating your TAM correctly will allow you to efficiently focus on the best