In the latest episode of our podcast, we dive into how customers use technology intelligence to better understand their markets, redefine their ICP, and prioritize their sales and marketing efforts on the markets and prospects that have the highest revenue potential. Listen Now Episode 2 Summary In the episode, we discuss how technology intelligence: Identifies
Being more aware of your Total Addressable Market (TAM) is critical for increasing your revenue opportunities. Whether you’re in sales or marketing, your target audience is typically a particular portion of your TAM that fulfill a specific ideal customer profile. Calculating your TAM correctly and to its maximum potential gives you a solid foundation from
Below are examples of customers who not only used HG Insights tech intelligence to define their TAM, but also operationalized it to drive more revenue for their companies faster.
Your total addressable market (TAM) represents the total available opportunity for your product or service. Although the definition for TAM may sound simple, defining it correctly has tremendous implications for managing and growing your business. Get it right and you can: Create equitable and more profitable sales territoriesAlign the efforts of your sales and marketing
Being more aware of your Total Addressable Market (TAM) is critical for creating successful marketing campaigns and more opportunity to increase revenue. For ABM marketers, your target audience is a particular portion of your accounts that fulfill a specific ideal customer profile. Calculating your TAM correctly will allow you to efficiently focus on the best
Technographic data shows you the hardware and software technologies companies use to run their business.
In our latest HG Insights platform release, we incorporated feedback from our customers to create a more powerful and intuitive search experience. What this means for you is that you can now quickly use our IT Spend insights, Installed Technology intelligence, and Contract information to find the opportunities with the most growth potential for your
Back to Our Blog Taylor Viens MARKETING & DIGITAL COMMUNICATIONS MANAGER Share this post Share on LinkedInShare on LinkedInTweetShare on TwitterShare on FacebookShare on Facebook Today we’re excited to announce that we have changed our company name to HG Insights and have also launched our new HG Insights Platform with next generation technographics that boost