TrustRadius complements HG Insights’ AI‑powered Revenue Growth Intelligence platform, enabling GTM marketing strategy and execution to drive higher campaign performance and faster revenue outcomes.
In today’s hyper‑competitive B2B technology landscape, the tie between strategic planning and impactful execution has never been more critical—or more elusive. While market analysis, Ideal Customer Profiles (ICPs), and target accounts fuel your go‑to‑market (GTM) strategy, the missing link has often been the ability to surface which accounts and buyers are actually actively in the market and ready to purchase.
With the acquisition of TrustRadius, HG Insights is closing that gap—uniting the best‑in‑class market, account, and technographic intelligence with verified buyer intent signals and high‑quality in‑market leads. This milestone combination transforms our Revenue Growth Intelligence (RGI) platform into the industry’s most comprehensive solution, empowering marketing, sales, RevOps, and strategy teams to move seamlessly from “market analysis to pipeline achievement.”
Bridging the GTM Gap: From Insights to Impact
Traditional market intelligence—analyst reports, spend data, survey results—provides a useful market direction, but offers a macro view of the market. Intent and contact‑provider platforms offer bottom‑of‑funnel signals and potential contacts, but have limited account insight. Without the right context, these fragment data sources leave B2B teams:
- Misaligned across C‑suite and operational functions
- Frictioned in executing territory plans and ABM campaigns
- Burdened with inflated customer acquisition costs
“Our mission is to build the industry’s preeminent AI‑driven Revenue Growth Intelligence platform. This requires unlocking the holy grail of demand gen and sales—connecting sellers to the right buyers who are ready to purchase,” said Rohini Kasturi, CEO of HG Insights. “With TrustRadius joining HG Insights, we are uniquely positioned with optimal data sets and buyer‑intent contextualization to deliver high‑propensity accounts and in‑market leads that provide the fastest path to revenue.”
By embedding TrustRadius’s proven buyer intent insights and in‑market lead generation into our RGI solutions, we now deliver:
- Layered Buyer Intent—Telemetry on problem awareness, solution evaluation, product comparisons, and displacement or expansion signals.
- High‑Quality In‑Market Leads—Contacts not only actively researching, but leads that are assessed against your ICP and layered buyer intent for precision outreach.
What This Means for HG Insights Customers
For organizations already leveraging HG Insights’ RGI platform, the integration of TrustRadius ushers in a new era of demand generation precision:
- Accelerated Pipeline Growth: Harness bottom‑of‑funnel leads to drive immediate campaign results and faster sales cycles.
- Lower Customer Acquisition Costs: Redirect budget from broad contact lists to targeted, in‑market accounts with the highest conversion propensity.
- Improved ABM and Demand Gen Performance: Enhance ABM programs and campaigns with granular account and buyer insights, ensuring timely and relevant outreach.
“The value of buyer intelligence is fully realized when integrated with GTM strategy,” said Vinay Bhagat, Founder and CEO of TrustRadius. “Together with HG Insights, we unlock the full market analysis‑to‑pipeline journey—helping companies identify, prioritize, and act with speed and precision.”
What This Means for TrustRadius Customers
TrustRadius customers have built their reputation on trusted product reviews and buyer‑verified insights. By tapping into HG Insights’ RGI capabilities, they gain:
- Deep Market and Technographic Context: From granular market trends to specific account and buying‑center details.
- Enhanced ICP Targeting: Account‑level intent signals, enriched with firmographics, spend intelligence, and competitor penetration.
- New Cross‑Sell & Upsell Opportunities: Identify accounts inclined to expand, powered by usage and intent telemetry.
This powerful synergy ensures that TrustRadius’ enterprise clients can craft more effective marketing strategies, refine segmentation, and accelerate revenue objectives.
Ongoing Value for the TrustRadius Buyer Community
The TrustRadius Buyer Community—home to more than 12 million annual B2B technology evaluators—will continue to benefit from:
- Unbiased, Customer‑Verified Reviews and category reports.
- Enhanced Research Tools, integrating HG Insights’ market forecasts, spend data, and product usage analytics.
- Richer Product Profiles driven by both community feedback and AI‑curated market intelligence.
As an independent subsidiary of HG Insights, TrustRadius remains committed to its community mission—now fortified with deeper market and usage data from HG Insights to help buyers make confident, informed decisions.
A Unified, Best‑in‑Class Revenue Growth Intelligence Solution
By merging HG Insights’ comprehensive RGI Fabric—spanning firmographics, technographics, spending, and AI‑verified buyer intent—with TrustRadius’ bottom‑of‑funnel buyer signals, HG Insights now offers a truly end‑to‑end Revenue Growth Intelligence platform. Key pillars include:
- Unified Data Fabric: One repository spanning market, account, and buyer data.
- Continuous AI‑Driven Analytics: From AI and cloud maturity signals to real‑time intent telemetry.
- Layered Buyer Insight: Contextualized signals for high‑propensity targeting.
- GTM Solutions: Expedite uses cases via web interfaces and an AI Copilot experience.
- In‑Market Lead Generation: Precision‑scored contacts ready for engagement.
“HG Insights’ acquisition of TrustRadius creates the top tier AI‑data partner for large enterprises navigating complex digital and AI transformations,” said Ramesh Venugopal, Partner at Riverwood Capital and HG Insights Board Member. “In a landscape where time, accuracy, and intelligence define market winners, HG Insights is now perfectly positioned to serve as the connective tissue between strategic planning and buyer engagement.”
Ready to Experience the Future of B2B GTM?
Join us at the HG/AI Revenue Growth Summit 2025, where we’ll unveil live demonstrations of our enhanced RGI platform, dive deep into real‑world use cases, and share best practices for leveraging unified market, account, and buyer insights to accelerate your revenue engine.
