Glossary

Account-Based Selling

Account-based selling (ABS) is a B2B multi-channel sales strategy aimed at pursuing key target accounts. ABS is more famously known as Account Based Marketing (ABM), as this strategy effectively aligns the sales and marketing teams.

What do we mean by this?

Inviting people to your birthday party based on their party attendance track record.

Synonyms:
ABS
Account-based-Selling

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