Glossary

Cookie-Based Targeting

Cookie-based Targeting uses pieces of data or “cookies” to target small audience groups based on their web browser behavior. Cookie-based Targeting allows companies to display ads throughout a user’s browsing experience once the user has expressed interest on the company’s website.

What do we mean by this?

The guy that will not stop calling because you told him you liked his shirt one time.


Other Common Terms for Cookie Based Targeting

Cookie-based targeting is also commonly referred to as:

  • Cookie marketing
  • Cookie targeting
  • Cookie advertising
  • Cookie tracking

How is Cookie Tracking Used for Marketing and Advertising?

Tracking cookies are advertising tools used by marketers to identify you as you search across the web. When you visit a website, cookies are saved to your web browser. This allows marketers to target you with advertisements across different social and web properties.

Cookie-Based Targeting

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