Maximize Your
Marketing ROI

Use our insights to find the right customers

Accelerate revenue growth and improve program efficiency through sophisticated modeling, targeting, segmentation, customized messaging and industry-leading reporting.

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Drive Account Based Marketing Alignment

Identify The Prospects
Most Likely To Buy

Align your sales and marketing campaigns with account scoring based on technology and software spend and design the best way to engage with them.

Explore ABM with Technology Intelligence

Identify The Prospects
Most Likely To Buy

Align your sales and marketing campaigns with account scoring based on technology and software spend and design the best way to engage with them.

Explore ABM with Technology Intelligence
Drive Account Based Marketing Alignment
Prospects With Highest Propensity to Buy

Prioritize Accounts
Based on Defined Need

Focus on the accounts that have the highest propensity to buy and greatest revenue potential for your company. Avoid wasting valuable marketing and sales resources on accounts without adequate budgets or incompatible technology stacks.

Learn More About ICP

Improve Targeting
And Segmentation Models

Prioritize accounts based on market scoring to improve marketing efficiency. Maintain consistency in engagement through a shared understanding of why targets were selected and how to convert them.

Learn More About ICP
Drive ABM Alignment and Account Prioritization

Develop Customized Messaging
For Every Account

Identify your competitors’ installed base and find displacement potential. Seek out potential partners by finding complementary solutions that are prevalent across global markets.

Explore Marketing Campaigns

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Full Funnel Solutions

Our suite of solutions allows you to integrate technology intelligence at any stage of your customer journey.

HG Market Intelligence

Identify the companies with the highest propensity to buy and match your Ideal Customer Profile in every market you operate in.

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HG Insights Platform

Look into global industries, markets, and companies to prioritize accounts and to maximize revenue.

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HG AUDIENCE

Boost lead generation, generate brand awareness, and grow engagement for your digital presence and social campaigns.

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HG for  LinkedIn

Interact directly with companies using targeted technologies to increase engagement and conversions.

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HG for Salesforce

Review customized tech intelligence alongside your customer relationship management platform’s existing account information.

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THE HG EXPERIENCE

Our self-service technology intelligence platform lets you
focus on what you do best

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Insights That Fuel Growth

World-Class Technology Intelligence To Build World-Class Processes

Ideal Customer Profiling

Use technology and software spend to analyze your top customers and refine your ICP.
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Sales Territory Optimization

Ensure your account executives target regions with prospects most likely to buy.
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Account Scoring & Prioritization

Focus your ABM programs to target and prioritize accounts most likely to buy.
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