Sales and marketing misalignment is killing your pipeline. Combined with poor pipeline management, it leads to wasted resources and missed opportunities.
Discover how Storyblok turned this around with a data-driven GTM strategy that resulted in significant QoQ pipeline growth, and increased sales efficiency.
What you will learn in this session:
- Transformed GTM chaos into clarity with a unified ICP and propensity model
- Prioritized targeted accounts and built equitable, high-opportunity territories
- Integrated HG Insights and 6sense to create a real-time, intent-driven GTM engine
- Achieved record pipeline growth and 4X ad engagement within target accounts
- Aligned their entire revenue org, from sales to partners on a unified strategy
About HG Insights
HG Insights, the provider of data-driven insights to global businesses, is your go-to-market Technology Intelligence partner.
We use advanced insights into Technology Intelligence — on IT spend, technographics, cloud usage, intent signals, Functional Area Intelligence, and contract details — to provide global B2B companies with a better way to analyze markets and target prospects. Our customers achieve unprecedented results in their marketing and sales programs thanks to the indexing of billions of unstructured documents each day with insights into product adoption, usage, spend data, and more to build high-resolution maps of activity across an organization’s entire digital infrastructure to power business decisions with precision and confidence.
To see how we can level-up your ICP development and account targeting, schedule a walkthrough of our Technology Intelligence today.
