Traditional growth strategies are failing B2B companies.
The old playbooks, such as using broad market research, high-level TAM estimates, and disconnected sales intelligence, no longer work.
Why? Because fragmented data fails to bridge the gap between strategic planning and GTM execution.
In today’s hyper-competitive technology markets, precise growth strategies are no longer optional — they’re essential to compete in crowded markets.
Without the complete picture, companies risk wasting resources, losing market share, and struggling with misalignment.
To solve this problem, HG Insights has pioneered a new category: Revenue Growth Intelligence. This approach closes the data divide between strategy and execution by combining market intelligence with granular account-level insights.
By using solutions powered by HG Insights’ Revenue Growth Intelligence Fabric, companies can drive efficient growth with actionable intelligence. Here’s how it works, why it matters, and how HG Insights is setting the standard in Revenue Growth Intelligence.
What is Revenue Growth Intelligence?
Unlike traditional data sources, Revenue Growth Intelligence combines multiple intelligence layers into a unified, actionable framework.
How? Until recently, data mining technologies, big-data correlation analytics, and derived insights into markets/segments were unavailable to the average user. At best, companies could either get broad-based data about aggregate market sizing, or tactical account and contact data.
However, “behind the firewall” data and market trends are now discoverable across dozens of channels, be they public contracts, job requisitions, social media, or financial disclosures. Plus, big data analytics – combined with expert data curation – reveals deep technographic discovery, segment, and company-level spending trends, partner and channel relationship, and organizational structures/buying centers.
Thus, with Revenue Growth Intelligence, organizations can now gain a unified view, eliminating the inefficiencies that hinder growth.
- Market Intelligence – Understand market and segment dynamics with precision.
- Technology Intelligence – Identify detailed technology adoption, usage, and IT spend.
- Sales Intelligence – Equip GTM teams with detailed prospect insights.
- Account Intelligence – Target the right accounts with deeply relevant data.
- Competitive Intelligence – Stay ahead with competitive install insights.
“If all teams — marketing, sales, product — are working off the same data-driven playbook, you are much more precise in your approach. That means fewer wasted resources and a much higher conversion rate. It also means your growth plans are grounded in reality rather than guesswork.” – Rohini Katsuri, CEO
This is exactly what Revenue Growth Intelligence delivers: a single source of truth that bridges the gap between strategic planning and on-the-ground execution.
Why Traditional Growth Strategies Are Failing
Legacy growth strategies rely on high-level market data that doesn’t translate into actionable insights at the account level. Conversely, GTM execution data (intent, IT spend, technographics, firmographics) is scattered across multiple providers and only provides point-in-time data, making it difficult to build a cohesive strategy.
This disconnect leads to:
- Misalignment between strategy and execution – C-suites make decisions based on macro-level market analysis, while sales and marketing teams lack the granularity to act effectively.
- Inefficient resource allocation – Without precise data, companies waste budget targeting the wrong accounts.
- High customer acquisition costs – Without account-level insights, marketing campaigns and sales efforts become broad, ineffective, and expensive.
How Revenue Growth Intelligence Drives Efficient Growth
Revenue Growth Intelligence eliminates guesswork, providing a clear, data-driven roadmap for efficient growth:
- Granular Account-Level Insights – No more broad, high-level TAM estimates. Now, executives can pinpoint exactly which accounts have spend potential.
- Dynamic Competitive Tracking – Know where your competitors are encroaching and where whitespace exists for expansion.
- Strategic GTM Execution – Align sales, marketing, and RevOps around the same intelligence, reducing inefficiencies and wasted resources.
The Benefits of Using Revenue Growth Intelligence
1. Precision in Market Sizing (TAM, SAM, SOM)
Traditional market sizing is too broad. Revenue Growth Intelligence enables organizations to define their market from the bottom-up, at an account level, factoring in actual technology adoption, IT spend, and key buying signals.
“When you get all these data points aggregated together at an account-level, and all the accounts add up to your TAM, SAM, SOM, that’s fantastic. Now you have a precise solution you can actually use.”- Rohini Katsuri, CEO
2. Whitespace Discovery
Discover untapped or underserved segments based on real-time intelligence, not static market reports. With Revenue Growth Intelligence, you can identify accounts where competitors aren’t yet present and prioritize them accordingly.
3. Ideal Customer Profile (ICP) Development
Most ICP definitions are too simplistic. Revenue Growth Intelligence builds ICPs based on real-world technology usage, vendor relationships, spend behaviors, and cloud/AI maturity — leading to better sales and marketing alignment.
4. Competitive Analysis
Identify displacement opportunities to win against competitors, and know when a competitor is infiltrating your customer base before it’s too late. Revenue Growth Intelligence provides early warning signals so you can defend and expand key accounts.
5. GTM Alignment
| Function | How RGI Solves the Challenge | Outcome |
| Strategy | Provides granular, customizable market intelligence for precise decision-making. | Stronger, data-backed GTM strategies. |
| RevOps | Connects strategy to execution with prioritized territories and detailed account insights. | Higher efficiency and sales success rates. |
| Marketing | Enables hyper-targeted campaigns based on real technology and spending data. | Better conversion rates and lower customer acquisition costs. |
| Sales | Empowers reps with deep intelligence on account readiness and buying signals. | Increased win rates and quota attainment. |
Why HG Insights is a Leader in Revenue Growth Intelligence
HG Insights is leading this movement by providing the only solution that delivers the data-driven insights needed to drive growth — all from one, cohesive data set. Here’s how:
- Revenue Growth Intelligence Fabric: Encompassing firmographics, technographics, IT spend, contracts, and more, the Fabric draws together HG’s granular and unique data sources to drive corporate growth.
- Seamless Access: We securely deliver Fabric datasets to data warehouses or data lakes (via AWS S3), offer API integrations, and provide access through our Platform where teams can derive insights with the most consistent and accurate data.
- AI-powered insights: Our AI-driven data fabric consists of technology usage, spend, buying centers and intent that can be customized to specific market categories, and translated into high-propensity targeting.
“HG’s Revenue Growth Intelligence is the only one in the market that provides everything about the company, everything about the customer, everything about the department, and what products and technologies they have.” – Rohini Katsuri, CEO
The Future of B2B Growth Strategies
B2B companies stand at a crossroads: continue relying on fragmented data and inefficient strategies, or embrace Revenue Growth Intelligence to drive smarter decisions, pinpoint market opportunities, and improve operational efficiency.
In a world where data overload and rapid market shifts create constant challenges, Revenue Growth Intelligence isn’t just an advantage, it’s a necessity. Solutions like HG Insights’ Revenue Growth Intelligence Fabric do more than provide data; they empower organizations to align teams, increase customer retention, and drive revenue.
The companies that leverage Revenue Growth Intelligence today will set the standard for the future of B2B growth strategies. The question is, will you be one of them?
Explore HG Insights’ solutions or schedule a demo to see the power of Revenue Growth Intelligence today
