A New AI-Powered Platform Redefining Go-To-Market Strategy for B2B Tech Leaders
We are thrilled to announce the launch of HG Insights Market Analyzer and Copilot, our newest platform built to redefine how B2B technology vendors build, execute, and optimize their go-to-market strategies.
Market Analyzer and Copilot is a first-of-its-kind, AI-powered workspace that empowers users to interactively size their markets, build and analyze their ideal customer profile (ICP), understand competitive dynamics, and uncover whitespace all within a single, intuitive interface.
This platform combines the intelligence of HG’s trusted data foundation with a natural language Copilot assistant to make deep market insights instantly accessible to GTM professionals.
Why We Built It: The Problem With Traditional Market Planning
Most go-to-market (GTM) planning still relies on static analyst reports, siloed spreadsheets, and guesswork. These methods are:
- Time-consuming and manual
- Often outdated or not granular enough
- Disconnected from actual performance data
This leads to misaligned sales and marketing efforts, inaccurate territory planning, and missed opportunities in whitespace markets.
HG Insights Market Analyzer and Copilot solves these problems by delivering an AI-powered experience where insights are real-time, granular, and contextual to your specific business goals.
Who It’s For
This platform is purpose-built for:
- Marketing & ABM Teams – to build precise ICPs, enrich account targeting, and identify high-conversion segments.
- Sales Strategy & RevOps – to optimize territories, prioritize accounts, and align with market opportunity.
- Corporate Strategy & Finance – to size new markets, validate investments, and guide expansion decisions.
- Product Marketing & Business Development – to position based on demand, assess competitive gaps, and target partnerships or acquisitions.
Under the Hood: Technology and Data That Power It
Market Analyzer and Copilot is built on the HG Revenue Growth Intelligence (RGI) Fabric, which includes:
- 28B+ Input Data Source Records
- 20M+ Companies Profiled Globally
- 200M+ Technology Install Detections
- 2B+ Weekly Intent Signals
It leverages this intelligence through five core components:
1. Conversational AI Copilot
The first release of the Copilot is focused on accelerating time-to-value by providing:
- Configuration support – guiding users through the initial market definition setup
- Workflow guidance – helping users execute key use cases like market sizing and whitespace analysis
- Onboarding assistance – making it easier for new users to get started and explore the platform’s capabilities
2. ICP Analysis Module
Upload customer data and win/loss outcomes to:
- Identify patterns in firmographic and technographic traits
- Discover statistically significant success factors
- Apply those insights directly to market segmentation
3. TAM/SAM/SOM Market Sizing
Market Analyzer and Copilot supports two key approaches to defining market size:
Top-Down Approach
- Define your Total Addressable Market (TAM) using HG’s forward-looking IT spend models across 140+ categories.
- Narrow to Serviceable Available Market (SAM) by filtering industries and geographies where your solution fits.
- Refine to Serviceable Obtainable Market (SOM) using filters such as company size, revenue, and technology adoption.
Bottom-Up Approach
- Start with your customer list and (optionally) win/loss outcomes.
- Use the ICP Analysis Module to identify patterns and success signals across firmographics and technographics.
- Automatically apply statistically significant traits to your SAM/SOM configuration for real-world alignment.
4. Competitive Intelligence
Visualize competitor presence and trends:
- Track market penetration over time
- Identify whitespace and under-defended segments
- Compare product installations across industries and geos
5. Whitespace Analysis
Uncover Whitespace To Expand Into High-Potential Areas
- Discover untapped revenue streams by identifying expansion within existing accounts
- Pinpoint new market opportunities based on your existing accounts
6. Workspace Management
Create and share collaborative workspaces:
- Configure multiple scenarios and GTM plans
- Align sales, marketing, and strategy teams
- Export account lists and reports
How to Access It
Market Analyzer and Copilot is now live and available through the HG Insights Revenue Growth Intelligence Platform. To get started:
Talk to your HG Insights Customer Success Manager if you’re an existing customer.
New to HG? Visit hginsights.com/contact to request a personalized demo.
Final Thoughts
With this launch, we are delivering a major leap forward in how organizations access, analyze, and act on market intelligence.
Market Analyzer and Copilot represents a fundamental shift from reactive, static planning to proactive, intelligent GTM execution. By combining AI guidance with the industry’s deepest market and technology dataset, HG Insights is enabling every GTM function to lead with precision.
We invite you to explore what this new platform can unlock for your business.
Learn more or book a demo at hginsights.com
