The world's most advanced Go-To-Market Intelligence to make the best decisions

Actionable Insights Driving Efficiency For Any Market

market reports from hg insights

The 2022
APM Market Report

HG Insights data shows that the market for Application Performance Management (APM) is continuing to grow each year across all global regions. The more cloud infrastructure spend a company has, the greater their need for APM. HG Insights is monitoring the nearly $9B annual spend on APM services, and as cloud infrastructure demand increases, spending will continue to grow.

More Insights, less data

In Periods Of Uncertainty HG Is The Answer

Like a beacon in the night, HG Insights has proven time and time again that the right Go-To-Market strategy, powered by Technology Intelligence, allows businesses to attract and win customers.

9 Out Of 10 Fortune 100
Tech Companies Use HG Insights

Go-To-Market With Precision And Confidence

Data-driven insights to fuel actionable, and highly effective, execution strategies for Go-To-Market motions

PLAN

Where are the greatest opportunities for growth?

How do we protect and grow our market share?

Where should I allocate my resources and plan sales territories?

OPTIMIZE

How can we increase pipeline velocity and conversion rates?

What would make our teams more effective?

How can we shorten our sales cycle and improve conversion ratios?

EXECUTE

What technologies does a prospect have installed?

Which accounts have the highest propensity to buy?

When, and how, should I engage prospects or existing accounts?

Turn Insights into Revenue

Empower Your Strategy, Product, Marketing, and Sales Teams With Industry-leading Insights

Strategy

Understand Your Market's
Shape, Size, and Share

Product

Size
Your Niche

Marketing

Identify and Target
Your Ideal Accounts

Sales

Prioritize
Your Efforts

Our insights provide simple
answers to complex questions

Make Technology Insights Your Strategic Advantage

HG enables B2B technology-focused companies to perfect their Go-To-Market through self-served, fact-based, and unique technology insights essential for accelerating growth

Insights you can act on

Unlock your target market with data-driven insights

HG’s data-driven insights fuel actionable, highly-effective, execution strategies for Go-To-Market motions based on data and detected signals from:

$ 0 B+

Annual Research Spend

0 K+

Global Technology Vendors

0 M+

Verified Technology Installations

0 M+

Companies Analysed Globally

0 K+

Verified Technology Products

0 B+

Intent Signals Processed Weekly

Trusted by Global Business Innovators

Empower Your Strategy, Product,
Marketing, And Sales Teams

Make Technology Insights Your Strategic Advantage

HG Market Intelligence

Reveal your optimal TAM/SAM/SOM

HG Platform

Look into global industries, markets, and companies to find opportunities and capitalize

HG Contextual Intent

Engage prospects earlier in the buying journey with the most complete B2B contextualized intent

HG For Capital Markets

Uncover hidden investment opportunities and increase the efficiency of your entire portfolio

HG For LinkedIn

Increase engagement and conversions using targeted technologies

HG for Salesforce

See your prospects tech-stack and reach with targeted messaging

Education and training

HG Learning Zone

Educational and training resources for B2B professionals, including master classes and real-life use case scenarios

HG Use Case: SAP S/4HANA UK Retail & Manufacturing Opportunity

September 28, 2022

SAP S/4HANA UK Retail & Manufacturing Opportunity In this step-by-step video, Augie Buettner, Senior Account

$9B Application Infrastructure Middleware Opportunity

HG Use Case: Application Infrastructure Opportunity

September 21, 2022

$9B Application Infrastructure Middleware Opportunity In this step-by-step video, Nolan Fisher, Account Manager, demonstrates how

A Data-Driven Approach For ABM Marketing

September 19, 2022

Download Our Latest Solutions Brief: A Data-Driven Approach For ABM Marketing At the heart of

News, Views and Interviews

HG is a recognized thought leader in technology intelligence, developing solutions enabling global businesses to businesses to out-market, outsell, and outperform their competition

Roundup: HG Insights’ Q3 Awards

September 30, 2022

HG Insights has had a noteworthy summer under the Santa Barbara sun. Beyond just the weather, we’ve had exciting events (volunteering at the Santa Barbara

A Day In The Life: Sr. Data Engineer

September 23, 2022

My name is Lucia Masarova and I’m a Sr. Data Analyst at HG Insights. I started interning at HG when I was a student at

A Data-Driven Approach For ABM Marketing

September 19, 2022

Download Our Latest Solutions Brief: A Data-Driven Approach For ABM Marketing At the heart of account-based marketing (ABM) is the choice between quality over quantity.

Accelerate Time to Value With the Power of Data-driven Insights

Schedule a demo with one of our solutions experts to see how you can use HG Insights at your company to accelerate growth

HG has been a strategy thought leader in technology intelligence for over a decade, developing solutions enabling global businesses to out-market, out-sell and outgrow their competition.