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What Does It Mean To Be a G2 Leader?

As HG Insights has been a G2 Leader for four consecutive quarters, here’s a look at what goes into that achievement

Sales Intelligence platforms take the guesswork out of analysis, fueling go-to-market strategies by collecting and analyzing data from various sources and data sets. But not all Sales Intelligence tools are created equally. G2, a leading peer-to-peer review platform, shows nearly 300 companies in their Sales Intelligence category. They evaluate these products and vendors through real customer reviews and market presence, then rank them in their proprietary G2 Grids.

The G2 Leader quadrant highlights those who have earned the highest customer satisfaction scores, impacting the market in a substantial, quantifiable way. For Sales Intelligence companies, this means consistently delivering insights that optimize GTM strategies, bolster messaging and delivery to target markets, and overall, drive revenue growth.

It’s been a year since HG Insights was first named a leader on the G2 Grid for Sales Intelligence, and after retaining that status for four consecutive quarters we’ve learned a few things about what it means to be a G2 Leader.

HG Insights G2 Leader

Being A G2 Leader Means Continuous Innovation

Attaining a spot in the Leader Quadrant is a feat in itself; retaining that position is another matter. G2 Grid Reports are released quarterly, giving companies the chance to improve their rankings every three months. To bolster our Leader status, HG delivers ongoing product enhancements and new capabilities that serve our present and prospective customers, using the insights gleaned from G2 reviewers to help prioritize our roadmap.

“What’s different about HG Insights is the intelligence they give on companies which are not commonly found in other data providers, it has a friendly user interface, and the customer support is great.” 

— Customer Jean S., G2 Review

Being A G2 Leader Means Being Customer-Centric

These awards are a reflection of HG’s dynamic customer base. Reviewers are asked to evaluate companies based on aspects like quality of support, strength of partnership, and ease of setup, all of which are nurtured by HG’s world-class Customer success team. 

HG Named Momentum Leader In G2 2024 Spring Reports
HG was named a momentum leader In G2 2024 Spring Reports — read more here!

Being A Leader Is More Than A Victory Lap

While they are few, occasionally we do see a less-than-five-star review. 

And we welcome those reviews as much as any other. Our teams actively read the feedback coming from G2, and treat each review as an opportunity to learn and grow. This iterative process ensures HG Insights’ solutions are evolving in line with customer needs.

Consistent, transparent performance is a hallmark of being a G2 Leader, and we know we have more to learn from our rising status on G2’s Grid Reports. With our steadfast dedication to quality, innovative products, and customer satisfaction, HG Insights is proud to be a G2 Leader, and we hope to continue driving positive business outcomes for our customers. 

HG Insights Continues Momentum in G2’s
HG Insights Continues Momentum In G2’S Winter 2024 Grid Reports, read more here!


About HG Insights

HG Insights, the provider of data-driven insights to 75% of tech companies in the Fortune 100, is your go-to-market Technology Intelligence partner.

We use advanced insights into Technology Intelligence — on IT spend, technographics, cloud usage, intent signals, Functional Area Intelligence, and contract details and AI maturity — to provide global B2B companies with a better way to analyze markets and target prospects. Our customers achieve unprecedented results in their marketing and sales programs thanks to the indexing of billions of unstructured documents each day with insights into product adoption, usage, spend data, and more to build high-resolution maps of activity across an organization’s entire digital infrastructure to power business decisions with precision and confidence.

About G2

G2 is the world’s largest and most trusted software marketplace. More than 60 million people annually — including employees at all of the Fortune 500 — use G2 to make smarter software decisions based on authentic peer reviews.

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