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Image: When Everyone Has AI, Where Does Competitive Advantage Come From?

October 08, 2026

When Everyone Has AI, Where Does Competitive Advantage Come From?

On October 6, we launched our Contextual Intelligence Platform. Here is why I think this launch matters to you. Every customer I speak with is investing in AI to improve GTM productivity and ultimately exceed...

Image: From Signal to Revenue: How to Get the Most Out of HG Insights Data

From Signal to Revenue: How to Get the Most Out of HG Insights Data

A B2B data enrichment strategy built on batch uploads and quarterly cleanup cycles can't support the speed at which modern GTM teams need to operate. Markets shift between refresh cycles. Buying signals emerge daily. And...

Image: Global IT Spend Forecast 2026: What Enterprise Buyers Are Really Investing In

February 24, 2026

Global IT Spend Forecast 2026: What Enterprise Buyers Are Really Investing In

Global enterprise IT spending is projected to reach $4.96 trillion by 2026, driven by 16.3 million businesses worldwide actively investing in software, services, hardware, and communications, according to HG Insights’ IT Spend Report: The Ultimate...

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Image: 3 Strategies to Improve ABM Performance Using Account and Buyer Intelligence

3 Strategies to Improve ABM Performance Using Account and Buyer Intelligence

In the B2B market, precision targeting defines success. Yet many Account-Based Marketing (ABM) programs still fall short because data is siloed, ICPs remain static, and there are no reliable signals showing when buyers are actually...

Image: How to Use AI-Driven Account Intelligence and Buyer Intent to Shorten Your Sales Cycle

How to Use AI-Driven Account Intelligence and Buyer Intent to Shorten Your Sales Cycle

B2B sales cycles continue to grow longer and more complex. Buyers conduct independent research, compare solutions quietly, and only engage when they are confident about their needs. Traditional sales qualification and outreach frameworks often cannot...

Image: Using AI with Deep ICP, Technographic, and Intent Signals to Advance Predictive Scoring

Using AI with Deep ICP, Technographic, and Intent Signals to Advance Predictive Scoring

In 2026, GTM teams are moving beyond traditional scoring methods and adopting predictive scoring approaches that use AI, deep ICP intelligence, technographics, and buyer intent signals to improve accuracy and prioritization. Legacy scoring models depend...

Image: How to Build an Effective Competitive Takeout Campaign with AI and Data

How to Build an Effective Competitive Takeout Campaign with AI and Data

Because traditional competitive targeting methods rely on manual research and limited visibility, GTM teams risk missed revenue, slower growth, and inefficient allocation of resources. AI-driven competitive intelligence, powered by unified market and account data, enables...

Image: Global IT Spend Forecast 2026: What Enterprise Buyers Are Really Investing In

February 24, 2026

Global IT Spend Forecast 2026: What Enterprise Buyers Are Really Investing In

Global enterprise IT spending is projected to reach $4.96 trillion by 2026, driven by 16.3 million businesses worldwide actively investing in software, services, hardware, and communications, according to HG Insights’ IT Spend Report: The Ultimate...

Image: The GTM Strategist’s Guide To Segmentation In 2026

February 23, 2026

The GTM Strategist’s Guide To Segmentation In 2026

GTM leaders in 2026 operate in an increasingly dynamic environment where buyers shift channels, accelerate independent research, and make purchasing decisions based on real-time data signals rather than traditional linear journeys. As buying behavior becomes...

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