Blogs

Featured Posts

Image: When Everyone Has AI, Where Does Competitive Advantage Come From?

October 08, 2026

When Everyone Has AI, Where Does Competitive Advantage Come From?

On October 6, we launched our Contextual Intelligence Platform. Here is why I think this launch matters to you. Every customer I speak with is investing in AI to improve GTM productivity and ultimately exceed...

Image: From Signal to Revenue: How to Get the Most Out of HG Insights Data

From Signal to Revenue: How to Get the Most Out of HG Insights Data

A B2B data enrichment strategy built on batch uploads and quarterly cleanup cycles can't support the speed at which modern GTM teams need to operate. Markets shift between refresh cycles. Buying signals emerge daily. And...

Image: Global IT Spend Forecast 2026: What Enterprise Buyers Are Really Investing In

February 24, 2026

Global IT Spend Forecast 2026: What Enterprise Buyers Are Really Investing In

Global enterprise IT spending is projected to reach $4.96 trillion by 2026, driven by 16.3 million businesses worldwide actively investing in software, services, hardware, and communications, according to HG Insights’ IT Spend Report: The Ultimate...

No posts found! Try adjusting your filters.

Explore these posts...

By Post Type:

By Taxonomy:

Filters:

Search

Select by Use Case

Image: How to Optimize Territory Planning by Applying AI-Insights to Deep Market and Account Data

February 19, 2026

How to Optimize Territory Planning by Applying AI-Insights to Deep Market and Account Data

Territory planning has grown more demanding as markets fragment, buying cycles evolve, and account potential shifts faster than traditional models can capture. Static geographies and historical performance alone often result in uneven coverage, missed opportunities,...

Image: Smarter GTM Alignment Starts With Unified Market, Account, and Buyer Insight

February 18, 2026

Smarter GTM Alignment Starts With Unified Market, Account, and Buyer Insight

Effective GTM alignment requires more than teamwork; it demands a shared foundation. By unifying market intelligence, account insights, and buyer intent signals, sales, marketing, strategy, and RevOps teams can operate from a single source of...

Image: Leadership POV: Reverse-Engineering Target Accounts with HG Install Data

February 10, 2026

Leadership POV: Reverse-Engineering Target Accounts with HG Install Data

In today's hyper-competitive mid-market SaaS landscape, building a target account list the old-fashioned way—starting with ICPs, TAM, and generic segments—simply isn't enough. Many GTM teams spend countless hours chasing accounts that "fit the profile" but...

Image: Whitespace Analysis & How To Uncover Missed Revenue In Your Pipeline

January 29, 2026

Whitespace Analysis & How To Uncover Missed Revenue In Your Pipeline

As B2B markets grow more crowded and buying behavior becomes harder to predict, identifying where revenue should be coming from is just as important as generating new demand. Many sales pipelines appear full on the...

Image: How To Scale ABM Campaigns With AI-Powered Buyer Signals

January 28, 2026

How To Scale ABM Campaigns With AI-Powered Buyer Signals

Account-based marketing promises precision, relevance, and higher conversion, but scaling ABM campaigns remains a persistent challenge for many GTM teams. Static account lists, manual targeting, and delayed signals often limit impact just as programs begin...

Image: How AI Improves Content Mapping Across The Buyer Journey

January 28, 2026

How AI Improves Content Mapping Across The Buyer Journey

Today’s B2B buyers move quickly, research independently, and engage across multiple digital channels before ever speaking to sales. Yet, many GTM teams still rely on static content plans and fixed personas that struggle to keep...

No posts found! Try adjusting your filters.

Explore these posts...

By Post Type:

Posts

By Taxonomy:

Use Cases