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Image: When Everyone Has AI, Where Does Competitive Advantage Come From?

October 08, 2026

When Everyone Has AI, Where Does Competitive Advantage Come From?

On October 6, we launched our Contextual Intelligence Platform. Here is why I think this launch matters to you. Every customer I speak with is investing in AI to improve GTM productivity and ultimately exceed...

Image: From Signal to Revenue: How to Get the Most Out of HG Insights Data

From Signal to Revenue: How to Get the Most Out of HG Insights Data

A B2B data enrichment strategy built on batch uploads and quarterly cleanup cycles can't support the speed at which modern GTM teams need to operate. Markets shift between refresh cycles. Buying signals emerge daily. And...

Image: Global IT Spend Forecast 2026: What Enterprise Buyers Are Really Investing In

February 24, 2026

Global IT Spend Forecast 2026: What Enterprise Buyers Are Really Investing In

Global enterprise IT spending is projected to reach $4.96 trillion by 2026, driven by 16.3 million businesses worldwide actively investing in software, services, hardware, and communications, according to HG Insights’ IT Spend Report: The Ultimate...

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Image: The New Divide: Why the Future of GTM Belongs to Companies That Master Data + AI

November 13, 2025

The New Divide: Why the Future of GTM Belongs to Companies That Master Data + AI

At OpsStars 2025, HG Insights’ Francis Brero and Avalara’s Mike Marek showcased a new reality for go-to-market leaders: AI isn’t evening the playing field — it’s widening the gap between those who operationalize it and...

Image: HG Insights Joins Bombora's Curated Ecosystem Audiences as Founding Data Partner

October 31, 2025

HG Insights Joins Bombora's Curated Ecosystem Audiences as Founding Data Partner

I have been a marketer for many years and, like many other marketing leaders, recognize that we don’t just need data to have a business impact. We need data that leads to creating opportunities, closed...

Image: From Boomers to Zoomers: Gen Z Enters the Software Buying Process

September 29, 2025

From Boomers to Zoomers: Gen Z Enters the Software Buying Process

Several years ago, we reported on the rise of the millennial software buyer and how their preferences differed from previous generations. Now it’s Gen Z’s turn. While millennials still make up the majority of software...

Image: Unlock GTM Precision with Accurate Corporate Hierarchies

September 09, 2025

Unlock GTM Precision with Accurate Corporate Hierarchies

It is one of the biggest blind spots for go-to-market teams: a lack of accurate visibility into the corporate hierarchy. When subsidiaries run their own systems, legal names don’t match what reps search for, and...

Image: Completing Your Market Intelligence Picture: How HG Insights Complements Industry Analysts

August 22, 2025

Completing Your Market Intelligence Picture: How HG Insights Complements Industry Analysts

From illuminating how macroeconomic trends impact customer behavior to unpacking aggregated user feedback, the traditional industry analyst firms play a major role in technology vendors’ business strategy and data-driven marketing efforts. In addition to consuming...

Image: Unified Revenue Growth Intelligence Fabric & Agentic Ecosystem

August 12, 2025

Unified Revenue Growth Intelligence Fabric & Agentic Ecosystem

https://hginsights.wistia.com/medias/cbdu8yb8au HG Insights announced its new agentic strategy, unveiling AI-powered copilots and agents, alongside two major acquisitions—TrustRadius and MadKudu—to strengthen its Revenue Growth Intelligence platform. Over the past year, the company addressed customer pain points like data silos and disconnected...

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