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How Leaders Can Operationalize Data to be More Efficient

Ed locher VP, Marketing Share this post Share on LinkedInShare on LinkedInTweetShare on TwitterShare on FacebookShare on Facebook Data may be the new oil, but it’s just raw material. The same way oil needs to be refined into gasoline for it to be useful driving your car, so too data needs to be refined into

Hg Is Proud To Be An Ally Of The Lgbtqia+ Community Every Day.

HG Honors Pride Month and the LGBTQIA+ Community

Taylor viens marketing & Digital communications managerJune 17, 2021 Share this post Share on LinkedInShare on LinkedInTweetShare on TwitterShare on FacebookShare on Facebook Every June, HG honors Pride Month. We honor the legacy of the Stonewall Uprising, the LGBTQIA+ community’s long-fought struggle for civil rights that many of us take for granted, and the resilience

HG Insights & CEO Elizabeth Cholawsky Receive Individual Honors in the 19th Annual American Business Awards®

HG Insights & CEO Elizabeth Cholawsky Honored At Annual American Business Awards® A panel of 250 professionals reviewed over 3,800 nominations to select HG Insights as a Gold Stevie Winner in the Business or Competitive Intelligence Solution category. Recognizing the overall achievements of the entire organization and for the singular innovations in technology and product,

Master Class Recap: Data-Driven TAM SAM SOM

Winning your markets requires more than a top-down approach to your Total Addressable Market (TAM) or Serviceable Addressable Market (SAM). To win big, HG Insights’ most successful customers identify their Serviceable Obtainable Market (SOM). Drilling down to their SOM enables technology vendors to know which markets or industries represent the best growth opportunities, which markets are saturated by competitors,

Breaking Barriers – HG Employees Speak at Women in STEM Event

HG Insights’ very own Ali French and Lauren Wong spoke about their experiences as women working in the technology sector at the recent Santa Barbara Women in STEM Lightning Talks event. According to research by the American Association of University Women (AAUW), women make up only 28% of the workforce in science, technology, engineering, and math