1:1 Marketing (One-to-One Marketing) is a relationship-based strategy commonly used in ABM strategies because of the focus on personal, meaningful relationships. The One-to-One Marketing philosophy is that companies who foster deeper relationships with leads will have a greater ROI when those leads inevitably become customers. With One-to-One Marketing, ABM marketers can create more personalized, even experiential opportunities to close deals more effectively.
What do we mean by this?
It takes two to tango