Glossary

1:1 Marketing

1:1 Marketing (One-to-One Marketing) is a relationship-based strategy commonly used in ABM strategies because of the focus on personal, meaningful relationships. The One-to-One Marketing philosophy is that companies who foster deeper relationships with leads will have a greater ROI when those leads inevitably become customers. With One-to-One Marketing, ABM marketers can create more personalized, even experiential opportunities to close deals more effectively.

What do we mean by this?

It takes two to tango

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