Glossary

orange gold star
light blue star
blue dot
rocket up

Account-Based Marketing

Account Based Marketing (ABM) or key account marketing is an alternative B2B marketing approach in which the sales and marketing teams align to target key accounts and deepen engagement through personalized marketing.

What do we mean by this?

Meeting your date in person to develop a legitimate relationship as opposed to taking their dating profile as 100% truth.

Account-Based Marketing

Trusted by Global Business Innovators