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Account-based selling (ABS) is a B2B multi-channel sales strategy aimed at pursuing key target accounts. ABS is more famously known as Account Based Marketing (ABM), as this strategy effectively aligns the sales and marketing teams.
What do we mean by this?
Inviting people to your birthday party based on their party attendance track record.
HG has been a strategy thought leader in technology intelligence for over a decade, developing solutions enabling global businesses to out-market, out-sell and outgrow their competition.
