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For the second year in a row, we’re pleased to bring you the IT Spend Report: The Ultimate B2B Market Forecast for 2024. Get at-a-glance insights into you market including global spend projections, where buyers are located, and the biggest opportunities in 2024.
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Learning Resources For B2B Professionals
Goals, Benefits, and Direction Of HG Products
Another Chance To View HG’s Popular Webinars and Master Classes
Definitions of the Most Important Terminology in Account-Based Marketing
Read the Latest Market Reports and Industry Insights From HG
Step-By-Step Videos Demonstrating The Power Of Technology Intelligence
Why HG Is Trusted By Global Technology Vendors
Use These Calculators To Quantify The Value Of Data-Driven Insights
BOFU stands for Bottom-of-Funnel. When a lead is considered BOFU, they have moved through the funnel and can now be pitched to take the next step toward a purchase. This often includes a call to action for a demo, event, or in-person meeting.
What do we mean by this?
The green traffic light.
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