A Buyer Persona is a highly detailed fictional representation of the individual or company that would most benefit from your solution. The Buyer Persona is based on behavioral data, technographics, and firmographics.
What do we mean by this?
The M.A.S.H. game from grade school.
HG has been a strategy thought leader in technology intelligence for over a decade, developing solutions enabling global businesses to out-market, out-sell and outgrow their competition.
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