A Buyer Persona is a highly detailed fictional representation of the individual or company that would most benefit from your solution. The Buyer Persona is based on behavioral data, technographics, and firmographics.
What do we mean by this?
The M.A.S.H. game from grade school.
HG is the pioneer in Revenue Growth Intelligence. With over a decade of experience in developing granular intelligence on technology adoption and spend, we’ve become the trusted partner of the Fortune Tech industry.
