HG Insights acquires MadKudu >>

BOOK A DEMO

Buyer Persona

Buyer Persona

Back to Glossary

A Buyer Persona is a highly detailed fictional representation of the individual or company that would most benefit from your solution. The Buyer Persona is based on behavioral data, technographics, and firmographics.

What do we mean by this?
The M.A.S.H. game from grade school.

Buyer Persona

Trusted by Global Business Innovators

Equinix
Five9 Logo
NetApp
commercetools
Hewlett_Packard_Enterprise
Cisco_logo
HG Insights Logo Blue
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.