Lifetime Customer Value (LTV) refers to the net revenue a company can predict will result from a particular customer relationship over the course of their lifetime.
What do we mean by this?
Comparing the cost of that cold press juicer to the number of single-serve juices you currently purchase from the market on the corner.
HG has been a strategy thought leader in technology intelligence for over a decade, developing solutions enabling global businesses to out-market, out-sell and outgrow their competition.
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